Job Description

The Opportunity

We’re looking for a driven, strategically minded Senior Product Marketing Manager to own go-to-market strategy and execution for our cloud-native backup solutions and SaaS application data protection portfolio. In this highly visible role, you will serve as the market expert and GTM driver for backup and recovery offerings covering mission-critical SaaS platforms including Microsoft 365, Salesforce, Google Workspace, and Atlassian products.

You will work cross-functionally with Product Management, Sales Enablement, Demand Generation, PR, and Partner teams to craft compelling positioning, accelerate pipeline, and establish our brand as the definitive leader in Cloud-native and SaaS data protection.

What you'll do...
Go-to-Market Strategy & Execution
Develop and drive comprehensive GTM plans for cloud-native backup and SaaS data protection launches, including market entry strategy, segmentation, and competitive positioning.

• Own the end-to-end GTM motion for Cloud-native backup solutions and our SaaS backup integrations: Microsoft 365 (Exchange, SharePoint, OneDrive, Teams), Salesforce, Google Workspace (Gmail, Drive, Meet), and Atlassian Jira & Confluence.
• Define target buyer personas, ideal customer profiles (ICPs), and market segment strategies across SMB, mid-market, and enterprise.
• Collaborate with Product Management to influence roadmap direction based on market intelligence, customer feedback, and competitive dynamics.
• Lead product launches from strategy through execution, coordinating across marketing, sales, channel, and product teams.

Positioning, Messaging & Content Creation
Craft differentiated, value-based messaging frameworks and positioning that clearly articulates why customers choose our backup solutions over competitors.

• Develop a full suite of sales and marketing content: product briefs, solution briefs, white papers, battle cards, pitch decks, demo scripts, case studies, ROI calculators, and web copy.
• Translate complex technical capabilities (e.g., immutable backups, air-gapped storage, ransomware recovery, RPO/RTO SLAs) into clear, compelling business outcomes.
• Ensure consistent, on-brand messaging across all channels and customer touchpoints.
• Partner with the content and demand generation teams to fuel top-of-funnel and mid-funnel programs.
• Redefine RPO/RTO Value: Translate technical Recovery Point Objectives (RPO) and Recovery Time Objectives (RTO) into business risk mitigation messaging.

Competitive Intelligence & Market Insights
Monitor and analyze the competitive landscape across backup vendors (Veeam, Rubrik, Druva, Spanning, etc.) and produce actionable intelligence for sales and product teams.

• Conduct win/loss analysis to continuously sharpen positioning and sales enablement materials.
• Track industry trends in data protection, cyber resilience, and compliance (GDPR, HIPAA, SOC 2) to identify new GTM opportunities.
• Develop and maintain competitive battle cards, objection handling guides, and TCO/ROI comparison frameworks.

Sales Enablement & GTM Tools
Design, build, and maintain a robust GTM toolkit that empowers sellers to articulate value and close deals faster, including presentations, demo environments, ROI tools, playbooks, and objection handlers.

• Own the sales enablement content library within our CMS/sales enablement platforms (Highspot).
• Deliver training sessions for global sales, channel, and partner teams on new products, messaging updates, and competitive positioning.
• Partner with field sales and customer success to gather feedback and iterate on enablement materials.
• Develop partner-facing GTM kits for MSPs, VARs, and cloud marketplace partners (AWS, Azure, GCP).

Demand Generation & Campaigns
Collaborate with demand generation to create integrated campaign strategies targeting IT leaders, CISOs, and SaaS administrators responsible for data protection.

• Contribute to thought leadership programs including webinars, event presentations, analyst briefings, and blog content.
• Support analyst relations with key firms (Gartner, Forrester, IDC) including briefings, Magic Quadrant submissions, and Wave evaluations.
• Define and track key marketing metrics including pipeline contribution, win rates, and content engagement.

Who you are...
Our ideal candidate would possess a rich background in product marketing skills and abilities, as well as a demonstrated ability to work in a publicly owned, fast-paced cybersecurity company.

Required Experience & Skills

• 7+ years of B2B product marketing experience, with at least 3 years focused on cybersecurity, cloud infrastructure, data protection, or SaaS software.
• Demonstrated expertise in managing GTM programs for technical products in competitive markets.
• Deep understanding of backup and recovery concepts, cloud-native architectures, and SaaS ecosystem dynamics.
• Understanding of modern architectures, specifically K8s, microservices, API-driven workflows, and public cloud services (AWS S3, Azure Blob, GCP)
• Strong experience with SaaS platforms, specifically Microsoft 365, Salesforce, Google Workspace, and/or Atlassian, from a marketing, partnership, or technical standpoint.
• Proven ability to translate complex technical topics into crisp, buyer-centric messaging and content.
• Experience owning sales enablement programs and producing high-quality enablement assets.
• Track record of partnering effectively with Product, Sales, and Demand Generation in a fast-paced environment.
• Outstanding written and verbal communication skills, including executive-level presentation ability.
  

Preferred Qualifications

• Experience with strategic positioning (BaaS/Hybrid) that:
  • Differentiates between legacy backup and cloud-native "Backup-as-a-Service" (BaaS).
  • Defines the unified value proposition across hybrid or multi-cloud environments.
• Experience marketing to IT operations, cloud architects, or security/compliance buyers.

• Background in SaaS data governance, compliance, or cyber resilience solutions.
• Familiarity with cloud marketplace programs (AWS Marketplace, Microsoft Azure, Microsoft AppSource, Google Cloud Marketplace).
• Prior experience with partner/channel marketing programs for MSPs or VARs.
• Familiarity with industry certifications and frameworks such as NIST, ISO 27001, SOC 2, MAS, DORA or GDPR.
• MBA or equivalent advanced degree is a plus, not a requirement.

How Success is Measured
Product Marketing at Commvault is a highly visible, critical function. It is centrally situated between product management, sales enablement, and all marketing arms, and is a consistent reliable partner for the efforts of these and other teams.

• Pipeline influence and marketing-sourced revenue attributed to GTM programs you own.
• Sales adoption rates of enablement tools, content, and battle cards.
• Launch readiness scores and field confidence scores for new product releases.
• Win rate improvements in target segments over time.
• Content engagement and consumption metrics across the buyer journey.
• Analyst recognition and placement in key reports (Gartner Magic Quadrant, Forrester Wave, IDC MarketScape).