Job Description

The job in short:

The Product Marketing Manager is the critical facilitator of market and product knowledge within Backbase, enabling buyers, sellers and partners with effective and customer-centric marketing.

This role specifically focuses on promoting and enabling the Backbase partner ecosystem, which include the fintechs partners we integrate with and the global technology & consultancy companies we partner with. This is a fast growing side of our business and we need an exceptional, driven and experienced Product Marketing Manager to support this growth.

In this role, you will be responsible for promoting partners to the Backbase sales teams and customers as well as promoting Backbase to our partners. Responsibilities include defining joint-value propositions, building go to market strategies and collateral, educating partners and sales teams.

You will be part of a dynamic Product Marketing team that doesn’t limit itself to marketing products. Day-to-day, you’ll be working closely with a dedicated Ecosystems cross-functional team which encompasses sales, engineering and marketing.

In everything you do, you have an obsession for your audience, you have a strong design angle and eye for quality, along with the ability to grasp and translate technical capabilities into highly relevant and exciting solutions for our customers. You love distilling stories to their simplest form and communicating that in creative ways that others wouldn’t. Last not but not least, you are able to balance the strategic and the tactical, to keep up with the fast moving pace of Backbase while investing in building longer term impact.

Meet the job:

• Partner Marketing & Enablement - You will be in charge of putting the Backbase Partner Ecosystem on the map, both internally and externally;
• Joint Value Propositions - Collaborate with Strategy, Sales, Product & Partner Management to deeply understand the Backbase software and services as well as the partner offerings and combine that into joint value propositions;
• GTM Strategies - Build impactful go-to-market approaches, leveraging market insights and research to make our positioning highly differentiating;
• Buyer, Seller and Partner Collateral - Drive the production of impactful sales, marketing and enablement content for internal and external usage: white-papers, brochures and data sheets, ROI calculators, blog posts, case studies and other special purpose content and video;
• Project/Program Management - Drive and coordinate global launch calendars, ensuring alignment with the product roadmap and marketing roadmap. Hold global status meetings and meet with individual teams to provide status updates and to close any feedback loops.

How about you

• You have 5+ years of experience in B2B software product- or performance marketing required. Banking, payments, tech or SaaS experience is a requirement. However, a can-do mentality is of more importance than many years of experience;
• You have experience with partner marketing & enablement, integration with third parties, independent software vendors, distribution and reselling models;
• You have the ability to quickly grasp complex, technical subjects, and are not afraid to look for answers when you don’t;
• You are comfortable with working in a fast-growing company within a fast-moving market. Not afraid to challenge yourself and dealing well with change;
• You are creative and design-minded. You have a passion for design and showcase this actively by optimizing your deliverables for show-time. This means you polish your deliverables until they’re an absolute WOW. You’re detail-oriented and easily push deliverables from good from great;
• You have Masters in IT, Business or Marketing;
• Strategic thinker, able to balance mid-term vision with short-term practical steps, tactics and goals;
• You are fluent in English speaking, writing, and presentation skills, as well as the ability to persuade, inspire, and motivate others;
• You have strong project management skills and the ability to act decisively. Comfortable working across time zones and multiple cultures;
• You have the courage to learn and to share your learning process with us.