Job Description

Responsibilities

• Lead development and execution of the multi‑year marketing strategy for the assigned product, service, or audience segment.

• Translate business goals into clear, actionable strategies, OKRs, and marketing plans.

• Define and evolve the segment’s positioning, value proposition, and messaging architecture.

• Build a deep understanding of target audiences, including behaviors, needs, motivations, and key decision drivers.

• Apply market insights, competitive intelligence, and win/loss analysis to guide strategic decisions and influence business direction.

• Oversee development of content, integrated campaigns, and experience support (events, meetings), partnering cross-functionally with engagement strategists, creative, MarTech, and analytics teams.

• Act as a trusted advisor to senior business leaders, providing insight‑backed recommendations that strengthen commercial outcomes.

• Lead quarterly and annual planning cycles to align marketing investments, roadmaps, and resources with enterprise objectives.

• Create a test‑and‑learn environment to continuously improve messaging, targeting, and channel strategies.

Qualifications

• 8+ years of experience in product marketing, go‑to‑market strategy, or related B2B marketing roles; financial services or retirement/recordkeeping experience preferred.

• Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.

• Proven ability to lead strategic marketing initiatives that drive business outcomes.

• Demonstrated expertise in positioning, segmentation, competitive analysis, and multi‑channel GTM planning.

• Strong ability to synthesize insights and translate them into clear recommendations and marketing actions.

• Excellent communication, storytelling, and stakeholder‑influencing skills, including working with senior leaders.

• Ability to manage complex cross‑functional initiatives without direct authority.

• Comfort working with data, establishing OKRs, and applying measurement to optimize marketing programs.

• Experience operating in a regulated environment preferred.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.