We are looking for an experienced Product Marketing to lead go-to-market strategies for our Edge Software and Industrial Gateway portfolio within the IoT Automation business.
This role focuses on translating complex edge computing and industrial connectivity technologies into clear, value-driven solution messaging, and driving growth through channel marketing, digital campaigns, and eCommerce initiatives.
The ideal acknowledging will work closely with product, sales, and regional marketing teams to shape solution positioning across industries such as smart manufacturing, industrial automation, and IoT connectivity.
Key Responsibilities:
Plan and execute go-to-market strategies, including product launches, solution campaigns, online/offline activities, and post-launch optimization
Develop clear product positioning, value propositions, and messaging, and directly create related materials such as solution pages, presentations, and sales decks.
Independently produce and managed integrated marketing assets, including website content, case studies, press releases, eBooks, videos, and digital creatives.
Lead and execute marketing programs for partners and channels, including partner conferences, enablement sessions, and co-marketing campaigns.
Drive digital and eCommerce marketing execution, including campaign setup, content publishing, funnel optimization, and performance tracking.
Collaborate closely with product managers, sales, and regional marketing to translate product features into executable marketing content.
Track campaign performance using analytics and CRM tools, and continuously optimize based on data and results.
Qualifications:
Minimum of 5+ years experience in product marketing, solution marketing, or related roles within B2B or industrial technology environments
Proven ability to independently plan and execute marketing initiatives, from go-to-market strategy through multi-channel delivery
Strong capability to translate technical concepts into clear, value-driven messaging
Strategic thinker with a collaborative approach and strong problem-solving capabilities.
Solid understanding of digital marketing and analytics tools (e.g., Google Analytics, Facebook/Linkedln Ads).
Bachelor’s degree in marketing, business, communications, or a related field; experience in industrial automation, IoT, or edge computing is a strong plus
Advantech is a global leader in IoT intelligent systems and embedded platforms, with the corporate vision of "Enabling an Intelligent Planet." To embrace the trends of edge computing and artificial intelligence, Advantech fully deploys its sector-driven strategy and focus on Edge Computing and Edge AI, targeting five key markets: Edge Intelligence Systems, Manufacturing, Energy and Utilities, iHealthcare, and iCity Services & iRetail. In the meantime, Advantech is enhancing its global presence and core competitiveness by integrating its Edge Computing hardware platform, the WISE-IoT software platform, and sector-specific Edge AI solutions with domain expertise. The integration will form an "Orchestration" model for seamless industrial chain connections, benefiting both our partners and clients. Advantech is also working with business partners to co-create business ecosystems that accelerate the goal of industrial intelligence.
