Job Description

Job Title: Senior Product Manager, Website

Location: Armenia

Role Type: Hybrid

We are hiring a Senior Product Manager to own the experience.

Three business lines ship on their own clocks and land on one website, for three audiences that could not be more different. A professional who wants to sound clearer on a call. A contact center leader evaluating a platform. A developer deciding which SDK to put into production. One technology underneath, three very different journeys on top.

That is the interesting part of this job. The website is not a channel here, it is a product: real audiences, a real funnel, and a backlog worth arguing about. We want someone who treats it that way.

What you’ll do

The experience, end to end.

Navigation, information architecture, page quality, speed, the path from first click to signup or demo, for each of the three audiences. When someone gets lost on our site, it is your problem before it is anyone else’s.

The proactive layer.

Most of this job is not inbound. It is you noticing the two pages quietly competing for the same search, the page that drifted out of sync with the product, the developer journey that buries the one thing developers came for. Some of it you fix yourself. Some of it you hand to the SEO team with the structural context they need. You surface it, you scope it, you make the case, you ship the fix. Nobody has to file a ticket for you to notice.

The roadmap, jointly.

Each business line has a product marketing owner who knows their audience and their story. They own what their pages say. You own how the site works, how the pieces fit together, and what happens in what order. That means running a real intake, sequencing on impact instead of volume, and saying “not yet” with a reason attached.

The quality bar.

Every page carries a point of view or it does not ship. Storytelling is not decoration here, it is the product. You will push back on a wall of feature bullets and ask what this page is actually trying to make someone understand, feel and do.

The evidence.

Analytics, session replay, search data, experiments. Hypothesis, one variable, kill criteria, learning written down. A year of that should read as a body of knowledge, not a list of shipped tasks.

What we are looking for

• 5+ years in product management, growth, or product marketing, with a website you owned as a product rather than a channel you contributed to
• Work you can walk us through: what was broken, what you changed, what moved
• Real design literacy. You do not need to open Figma, but you should tell a good layout from a busy one and be able to say why
• Storytelling instinct. You have shaped copy that had a spine, and you can explain what makes a page good beyond “it converted”
• The spine to hold a roadmap across stakeholders who all believe their thing is urgent, without becoming a bottleneck or a doormat
• Fluency with analytics and experimentation, including the discipline to change one thing at a time
• Enough SEO understanding to be a real partner to our SEO team. You do not own the channel, but you know why cannibalization happens, what internal linking does, and how a structural decision on your side helps or hurts theirs
• Enough technical fluency to work with engineers, and to read a developer-facing page and know whether a developer would trust it