As Senior Product Manager for Search & AI Discovery, you will shape how customers find, explore and connect with our digital commerce experience — across traditional search and the next generation of AI-powered discovery. You will lead a cross-functional team focused on building strong technical foundations for discoverability while preparing the business for emerging search experiences, shopping agents and agentic commerce.
You will collaborate closely with developers, an Engineering Manager, an Analyst and, when needed, a Solution Architect. Together, you will work at the intersection of technical SEO, digital commerce and emerging AI-led discovery, partnering across Product, Engineering, Marketing, Content, Analytics and Commercial teams.
You will own the product strategy and roadmap for search discoverability, ensuring our digital platforms are built to be visible, scalable and high-performing across markets. This includes core technical SEO capabilities such as metadata, canonicals, XML sitemaps, robots.txt, structured data, hreflang, URL structures, pagination, faceted navigation and Core Web Vitals.
Beyond today’s search landscape, you will help define how we show up in AI-powered search, generative discovery and shopping-agent experiences. You will monitor developments from key platforms and partners, translate external change into clear recommendations, and turn emerging opportunities into experiments, product priorities and business impact.
As the digital lead for agentic commerce, you will drive alignment, clarity and adoption across teams. You will make complex SEO and AI-search topics understandable for different audiences, from engineers and specialists to business stakeholders and senior leaders, while balancing long-term direction with practical delivery, experimentation and continuous improvement.
To thrive in this role, we believe you have:
This role is 12 months parental cover and position is based in Stockholm, Sweden. We are unable to provide relocation assistance or visa sponsorship for this position. Applicants must already have the right to work in Sweden.
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
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