Job Description

The Search Ads team sits within the TikTok Monetization Product (TTMP) organization servicing TikTok For Business. We're looking for an experienced Product Manager to solve brand new problems and find innovative product solutions for TikTok Search Monetization. TikTok search is growing rapidly and becoming more and more attractive to users by providing interesting, useful and relevant video search results. These solutions aim to improve the search traffic monetization efficiency and search ad relevance.

Responsibilities:

- Drive the product vision, strategy, and roadmap for vertical-specific search ad solutions, optimizing performance for key industries such as e-commerce, travel, entertainment and automobile

- Enhance Catalog Ads Optimization by improving the efficiency and relevance of product-based search ads, ensuring seamless user experience and advertiser ROI.

- Develop vertical-focused ad formats and auction dynamics to maximize engagement and conversion rates.

- Collaborate with engineers, data scientists, product marketing managers, and sales teams to ensure smooth product development and go-to-market execution.

- Define success metrics, conduct A/B tests, and analyze performance data to drive continuous product improvement.

- Partner with commercial teams to expand top advertiser adoption and enhance sales enablement strategies.