The booking is confirmed — and that’s when the real sales opportunity begins. As Product Manager (m/f/d) Personalization, you shape how SIXT increases revenue after the booking by delivering the right offer to the right customer at the right moment. You own the personalization strategy across three core revenue streams: vehicle upsells, protection products, and extras. This complex field involves rich reservation data, diverse customer segments, and multiple revenue streams to orchestrate. Your challenge is to simplify this complexity into clear strategies and sharp concepts that succeed on a global scale. Join Team Orange in our headquarters in Pullach close to Munich!
YOUR ROLE AT SIXT
You own the personalization sales strategy across vehicle upsells, protection products, and extras — defining which offers reach which customers, when, and through which post-booking touchpoints
You develop segment-specific concepts that reflect real differences between family trips, partner bookings, corporate rentals, leisure travelers, and groups — because the right upgrade or protection depends entirely on context
You think through the full post-booking journey — confirmation, pre-arrival, check-in, on-rent — identifying the perfect moment for each revenue stream to engage each segment
You collaborate closely with other Product Managers to align personalization logic across web and app post-booking touchpoints
You distill complex data signals, customer segments, and revenue streams into clear, actionable strategies that teams can understand and execute
You work with business stakeholders across sales, revenue management, and operations to keep your concepts commercially solid and operationally feasible
YOUR SKILLS MATTER
Experience Several years in digital product management or e-commerce with proven success driving revenue through personalized or segment-based product strategies
Product Craft You understand digital product development and user experience — able to read customer journeys, detect offer mismatches or flow issues, and communicate what good looks like
Clarity of Thought You absorb complex, data-rich environments and translate them into simple, structured, easily understandable strategies that are straightforward to implement
Commercial Thinking You grasp how vehicle upsells, protection products, and extras generate revenue and naturally think about growing each via smarter, relevant offers
Segment Intuition You quickly understand that different customer types have fundamentally different needs and build strategies that tailor to those distinctions
Data Literacy You work confidently with data scientists and analysts, engaging with reservation data and customer behavior at a level that makes you a credible partner, even without technical expertise
Collaboration You communicate clearly and confidently with PMs, UX Designers, and business teams, bringing people along on complex topics
AI Fluency You integrate AI tools into daily work — using large language models to explore strategies, draft concepts, prototype ideas rapidly, and leverage AI-driven personalization logic without building it yourself
WHAT WE OFFER
About us:
We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!
Sixt SE with its registered office in Pullach near Munich, is a leading international provider of high-quality mobility services. With its products SIXT rent, SIXT share, SIXT ride and SIXT+ the company offers a uniquely integrated premium mobility service across the fields of vehicle and commercial vehicle rental, car sharing, ride hailing and car subscriptions. The products can be booked, among others, through the SIXT App, which also contains the services of its renowned mobility partners. SIXT has a presence in more than 100 countries around the globe. The company offers its customers experiences that inspire and exceed their expectations – through a lived culture of innovation, a consistent premium offering in terms of fleet and service, and an attractive price-performance ratio.
In 2024, SIXT achieved consolidated earnings before taxes of EUR 335.2 million and a significant increase in consolidated revenue to reach for the first time EUR 4.00 billion.
