Job Description

Lime Media blends physical media, technology, and data to reshape how brands activate in the real world. We operate one of the nation’s most innovative mobile out-of-home networks—custom LED vehicles, experiential campaigns, telematics, and real-time analytics—and we’re building the platform that powers it all.

We’re looking for a Senior Product Manager to lead the next generation of our ad tech and analytics platform: campaign management, routing and operations, content delivery, reporting, and customer-facing analytics. This is a high-ownership role where you’ll define the roadmap, translate real business needs into clear work for engineering, and shape a platform used by top brands, agencies, and operators.

If you're motivated by building products from the ground up in fast-moving environments—and you want meaningful influence on a company’s growth trajectory—this is your seat at the table.

We will be collecting applications for this role through January, and beginning our evaluation of applicants end of January/start of February. Applicants selected to interview will be contacted no later than mid-February 2026.

What You’ll Lead

• Own the product roadmap for Lime Media’s internal and external software products.
• Translate business needs and customer insights into clear requirements, user stories, and acceptance criteria.
• Work directly with engineering to deliver high-quality functionality across campaign tools, routing/ops, content scheduling, reporting, and analytics.
• Validate releases through hands-on testing, user feedback loops, and field/pilot programs.
• Introduce and run lightweight agile processes that help a small team ship quickly and predictably.
• Drive platform evolution: standardizing data models, defining APIs, and enabling external partners/operators to build on our system.
• Partner with operations, account management, and sales to ensure product decisions create clear business and customer value.

About You

Experience & Skills

• 5–8+ years in product management or a closely related role, ideally within B2B SaaS, data/analytics, platforms, or ad tech
• Comfortable working directly with engineers on API- or data-heavy products; able to understand and reason with technical concepts.
• Proven track record building products in fast-growth, ambiguity-heavy environments
• Strong ability to turn user workflows and operational feedback into structured requirements.
• Confident communicator who can simplify complex value propositions for internal and external stakeholders.
• Experience with agile processes suitable for small teams.

Bonus Experience (Nice to Have)

• Ad tech, digital out-of-home, programmatic buying, or media measurement.
• Telematics, mobility, fleet management, or location-based analytics.
• Exposure to impression/exposure models or attribution-style analytics workflows.

Mindset

• Entrepreneurial and ownership-oriented—you think like a builder, not a ticket manager.
• Comfortable rolling up your sleeves with engineering, operations, and clients.
• Low ego, highly collaborative, straightforward communicator.
• Thrives in environments where structure needs to be created, not inherited.

Why This Role Is Compelling

• You drive the platform that powers a unique physical + digital media business.
  • Few PM roles offer this combination of real-world operational workflows, rich data models, hardware+software interaction, and customer-facing analytics.
• You shape a product line that will scale with the company.
  • Your roadmap becomes the backbone of a multi-tenant, API-driven platform that can support partners, fleets, and national advertisers.
• You have meaningful influence.
  • With a small, focused team and direct access to leadership, your decisions have immediate visibility and impact.
• You get variety without chaos.
  • You’ll build for internal users, external clients, and partners—but with a single unified platform vision, not one-off custom software.
  • If you want a role where your work directly impacts how a rapidly growing media company scales its technology, data, and customer value—this is it.

Practical Details

• Location: On-site (DFW area)
• Travel: Minimal

Our Hiring Process

At Lime Media Group, we are committed to a fair, consistent, and efficient hiring experience. Our process is designed to help us evaluate candidates thoughtfully while respecting everyone’s time.

While steps may vary slightly by role, candidates for corporate positions can expect the following:

1. Application Review

   Our team reviews applications to assess alignment with the role’s qualifications and requirements.

2. Job-Related Assessment (Required)

   Candidates selected to move forward will complete a job-related assessment early in the process. This assessment includes video-based behavioral responses and role-relevant questions.

   We administer this step upfront to create a more efficient and focused interview experience. The insights gathered help our recruiters and hiring managers tailor screening conversations and first-round interviews to better understand each candidate’s experience, strengths, and potential fit.

3. Recruiter Screening Conversation

   Selected candidates will participate in a phone or virtual conversation with a recruiter to further explore experience, skills, and role alignment.

4. Hiring Manager & Team Interviews

   Qualified candidates will meet with the hiring manager and/or key stakeholders. Interviews may be conducted virtually or in person.

5. Final Steps

   Final candidates may participate in additional discussions prior to an offer decision.

We strive to provide timely communication throughout the process and encourage candidates to reach out with any questions along the way. If you require an accommodation at any stage of the process, please let us know.