Job Description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Primary Purpose of Job (Job Summary) 主要工作目æ ‡ï¼ˆå²—ä½ç®€ä»‹ï¼‰

As the Brand Lead for the mature brand Actemra, the primary objective is to drive excellence in the implementation and execution of market strategies based on the brand's deep heritage. This includes gaining sharp insights into and actively participating in the shaping of access policies such as DRG/DIP (Policy Shaping) to establish the brand's value proposition in a complex policy environment. Through refined lifecycle management, the Brand Lead will establish a competitive defense system to continuously solidify Actemra’s leadership in the immunology field and achieve steady business growth.

Principle Roles & Responsibilities / Accountabilities 主要职责/责任
(Major functions of the position)（职位的首要职能）

1. Strategy Localization & Execution Excellence

Strategy Translation: Translate national brand strategies into actionable and measurable regional execution plans, ensuring high-quality implementation of various market activities.

2. Policy Insight & Policy Shaping

Addressing DRG/DIP Challenges: Conduct in-depth research on the impact of local DRG/DIP payment policies on biologic prescription behavior; develop targeted hospital access and clinical department operation solutions to mitigate access barriers.

3. Lifecycle Management (LCM) & Competitive Defense

Strategic Defense: In anticipation of VBP (Volume-based Procurement) or biosimilar entries, develop differentiated competitive defense strategies (including but not limited to maximizing the advantages of subcutaneous formulations).

Barrier Construction: Increase switching barriers through strengthened market access and other strategic initiatives.

4. KOL Management & Academic Platform Construction

Maintain academic relationships with leading experts and build academic platforms to ensure the continuity of the brand’s professional voice.

5. Cross-functional Leadership & Team Empowerment

Business Achievement: Coordinate with Sales, Medical, Access, and Digital departments to achieve business objectives and solidify Actemra’s leading position in the immunology field.

Sales Force Empowerment: Responsible for updating the brand knowledge base and providing capability training for the sales force, particularly focusing on enhancing their persuasive logic under complex policy scenarios.

Qualification and Experience 能力与经验

Education/Qualifications教育程度/æ‰€èŽ·èµ„æ ¼è¯ä¹¦

• Bachelor above
• Minimum 3-5 years’ experience in Pharmaceutical or related industry
• Good communication and presentation skills in Chinese and English (oral and writing)
• Strong Project Management capabilities, self-motivated and results-driven
• Strong execution capability, strong cross-functional communication

Job Required Competencies岗位所需胜任力

• Generate Market, Customer & Competitive Insight
• Connecting with others
• Influencing
• Innovation
• Execution with impact

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.