Job Description

Essential Functions Performed by the Position
• Utilizes financial and other metrics to gauge the health of the product line and
respond accordingly.
• Performs market discovery and validation activities and distill findings to inform
product strategy.
• Drives future roadmap requirements through ongoing interaction with customers
and key internal stakeholders.
• Supports the identification of go-to-market strategy through understanding and
prioritizing customer buyer & user persona segments.
• Develops and maintains business partnerships that support the product
strategy.
• Serves as a product evangelist across marketing, sales, and services
organizations to promote the vision, roadmap, and best practices of the product
offering.
• Performs win/loss analysis to better understand customer assessment
processes, customer perceptions of competitors and Crane, and other critical
customer insight.
• Assesses the competitive environment and creates “battle cards” to assist the
sales team in discussing Crane’s relative competitive positioning.
• Supports the launch of new products and features, including internal and
external deployment planning and launch implementation, managing against
KPIs.
• Runs internal stakeholder feedback sessions and drives cross-functional
strategy planning groups.
• Assesses current and future customer challenges and opportunities to get
ahead of technical design cycles for new products, features, or solutions.
• Determines Beta and MVP process stages and milestones to involve customer
feedback.
• Defines and prioritizes product requirements and works with technical business
analysts who translate them into epics and user stories for Engineering (where
applicable).
• Signs-off on engineering delivery of new products and features, and then drive
collaboration to launch them to the market (where applicable).
• Provide mentorship and support to Product Managers, Product Owners, Business
Analysts and Associate Product Managers.
• Covers for Director, Product Management when needed