Job Description

Zalando is Europe’s leading online platform for fashion and lifestyle, connecting over 60 million active customers with brands and partners across 25 markets. Our aspiration is simple yet massive: to help people feel confident and have fun with their personal style, building a sustainable ecosystem that is truly inclusive by design.

Imagine a collaborative powerhouse of 200+ world-class product designers who actively help each other grow. That’s Product Design at Zalando. We are a thriving community dedicated to sharpening our craft, swapping insights, and pushing the boundaries of what's possible with AI.

Based in Berlin, our Loyalty Design Team is rewriting the rules of customer retention. Through our Plus program, we create customer-centric loyalty experiences where users unlock exclusive benefits by shopping on Zalando and completing app missions. As a Senior Product Designer on this team, you will play a critical role in transforming transaction milestones into moments of delight, ensuring our members feel valued at every single touchpoint of their journey.

This role is based in Berlin.

THE ROLE & THE TEAM

We are seeking a highly skilled Senior Product Designer to join our small, dedicated loyalty design team. In this role, you will be mainly responsible for shaping the user experience for Plus missions and third-party benefits (Wolt Plus, Spotify Premium, etc.). You will realize end-to-end design solutions—taking mid-term goals and defined problems through solution design and execution.

You are passionate about designing and delivering customer-centric solutions that delight customers and align with business strategy. You bring strong foundational UX/UI skills, a keen eye for detail and visual design trends, and an appreciation for how art direction, illustration, or motion design elevate the customer journey.

What will help you succeed:

• Experience with design experiments, concept design methods, and participating in or conducting user research.

• Hands-on experience with A/B testing and product analytics to drive data-informed design decisions.

• Bonus points: Prior experience designing with gamification patterns (especially relevant for Plus missions).

Collaboration and communication are at the heart of this role. You’ll partner closely with product managers, engineers, commercial stakeholders, product analysts, and fellow designers to grow our loyalty program into a delightful and attractive experience.

As a customer-focused designer, you will actively contribute to the Zalando Product Design community by sharing best practices, coaching colleagues, delivering high-quality solutions, and offering actionable feedback in design reviews.

INCLUSIVE BY DESIGN

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace:https://jobs.zalando.com/en/our-culture/diversity-and-inclusion

WE'D LOVE TO MEET YOU IF

• Craft excellence:You excel at UX and bring strong visual craft skills. You are experienced with mature design systems and accessibility. You have a good understanding of UX copywriting best practices. You tackle ambiguous problems through seamless end-to-end customer journeys.

• Data & insight driven solution design:You have experience leading user research and integrating business as well as other perspectives into your work. You experiment to create solutions that work holistically and drive impact.

• Cross-discipline collaboration: You foster collaboration across levels and functions, navigating stakeholder concerns in a considerate way. You proactively grow your network and connect dots across the organization.

• High-impact communication:You have strong verbal and written communication skills. You are confident presenting to large audiences and facilitating workshops. Your design rationales are sharp and persuasive.

• AI-backed customer experience design: You are energized by partnering with product management, product analytics and engineering, negotiating technical feasibility, and leveraging emerging technologies.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Create new and improve existing loyalty experiences through customer-centred design and data-backed decisions, following our Loyalty goals and Zalando strategy

• Drive Cross-Functional Alignment: Act as a strategic partner to Product, Engineering, and Brand leadership. You’ll bridge the gap between business strategy and emotional customer experiences, ensuring the loyalty program drives deep, long-term engagement.

• Master Gamification: You’ll design sophisticated, gamified systems (like missions and levelling tiers) that feel intuitive, elegant, and seamlessly integrated across the entire Zalando journey.

• You apply research practices to understand customer needs and assess design solutions..

• You effectively manage your own work and influence senior stakeholders, acting as a clear communicator for design direction.

• Innovate & Experiment: you spearhead discovery-led exploration. You’ll facilitate design sprints, frame complex problem spaces, and leverage rapid prototyping to test bold, AI-driven, or 0-to-1 concepts before they scale.

• Elevate the Community: you act as a pillar of Zalando’s 200+ design organisation. You will scale our culture of feedback, mentor senior designers, and inspire the broader team through knowledge shareouts & design critiques

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)

• 2 paid volunteering days a year

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

• Relocation assistance available (subject to prior agreement)

• Family services, including counseling and support

• Health and wellbeing options (including Wellhub, formerly Gympass)

• Mental health support and coaching available

• Drive your development through our training platform and biannual peer-to-peer review