Similarweb

Senior Product & Business Analyst (B2C)

Similarweb  •  Tel Aviv, IL (Onsite)  •  14 days ago
Apply
AI can make mistakes so check important info. Chat history is never stored.
62
AI Success™

Job Description

We are looking for a senior, hands-on Product and Business Analyst to lead analytics within one of our core B2C app pods. This is not a reporting role. You will own the analytical direction of the pod, shape product decisions, and raise the bar on experimentation, rigor, and business impact.

You will work closely with Product, R&D, Monetization, and Marketing to drive onboarding, activation, retention, and revenue growth. The right candidate combines strong statistical depth with sharp business judgment and the ability to influence non-analytical stakeholders.

What You Will Own

Pod Performance Leadership

  • Own core product KPIs across onboarding, activation, engagement, retention, and monetization
  • Build and maintain a clear funnel view with defined breakpoints and drivers
  • Proactively identify risks and growth opportunities, not just respond to requests
  • Lead weekly and monthly business reviews with clear narratives and recommendations

Experimentation Excellence

  • Lead end-to-end A B testing lifecycle: hypothesis design, sizing, guardrails, analysis, and decision framing
  • Apply strong statistical thinking: power analysis, bias detection, novelty effects, false positives
  • Partner with PM and R&D to improve instrumentation and experiment quality
  • Ensure decisions are grounded in data and clearly translated into business tradeoffs

Data and Analytics Infrastructure

  • Work deeply with SQL across large datasets including DBT
  • Use Python for advanced analysis and experimentation workflows
  • Operate across Databricks, Redshift, AWS environments
  • Leverage Mixpanel and GrowthBook for behavioral analytics and experimentation
  • Build scalable Tableau assets that drive self-serve and reduce ad hoc noise
  • Define data quality standards in collaboration with Data Engineering

Stakeholder Influence and Cadence

  • Translate complex analyses into simple, actionable stories
  • Challenge vague assumptions and push for clarity in success metrics
  • Create structure and consistency in how the pod uses data
  • Raise the analytical standards across the team

Requirements

  • 5+ years of experience in product or growth analytics in B2C, preferably mobile apps
  • Deep experience with onboarding, activation, retention, churn, and LTV analysis
  • Proven track record leading A B tests and influencing product decisions
  • Strong SQL skills and high data intuition
  • Experience with Python for analysis
  • Experience working with experimentation platforms and behavioral analytics tools
  • Ability to communicate clearly with senior stakeholders and cross-functional teams
  • Independent, opinionated, and comfortable owning ambiguous problem spaces

Nice to Have

  • Experience with monetization models: paywalls, pricing experiments, lifecycle incentives
  • Experience building KPI monitoring and alerting frameworks
  • Experience driving self-serve analytics adoption within product teams
  • Exposure to applying AI or advanced modeling techniques to improve experimentation, personalization, or decision automation
  • Experience with marketing analytics, including campaign performance analysis, attribution logic, channel efficiency, cohort quality, and translating acquisition data into retention and LTV insights

Who You Are

You think like a product owner but operate like an analyst.
You care about statistical rigor but know that speed matters.
You do not hide behind dashboards. You form opinions, challenge assumptions, and help the team decide what to do next.
You are comfortable being the analytical anchor of a pod and setting the standard for how decisions are made.

If you are excited about shaping product direction through data and leading analytics at a strategic level within a fast-moving B2C environment, we would love to meet you!

We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available here

Similarweb

About Similarweb

Similarweb powers businesses to win their markets with the leading Digital Data.

By providing essential web and app data, Gen AI analytics (including AI Chatbot Traffic and AI Visibility), AI Agents, and insights, we empower our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization.

Similarweb products are integrated into users’ workflow, powered by advanced technology, and based on leading comprehensive Digital Data.

NYSE Listed: $SMWB

In numbers:

Founded in 2009

1,200 employees globally

10,000+ customers

14 global offices

Services in 100+ countries

Industry
IT & Software
Company Size
1,001-5,000 employees
Headquarters
New York
Year Founded
2009
Social Media