Job Description

Job Title

Senior Producer, Food

About The Position |Major goals and objectives and location requirements

People Inc is looking for a Senior Producer to join its Lifestyle Video team. In this role, you’ll create inspiring and informative videos for our Food brands, including Food & Wine, Allrecipes, Southern Living, and more. We're looking for a creative collaborator who understands the digital video landscape, enjoys researching and developing content ideas, and can confidently manage every stage of production.

The ideal candidate knows what makes a great social video, has a strong sense of visual style, and is highly organized. You should be comfortable directing on set and delivering edits that bring ideas to life. You’ll be producing and directing content for platforms like Instagram, and TikTok, with a clear understanding of what works best for each audience. Proven experience producing video for digital publishers is a must, as is experience directing celebrity talent.

Hybrid 3x a week- (Birmingham, AL)

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Positions Contributions:

• Bring fresh storytelling, execution, and editing ideas to the video strategy while maintaining a proactive, can-do approach to getting videos out into the world quickly and effectively. This role fluidly moves between pre-production, production, and post-production while managing multiple productions and competing deadlines simultaneously in a fast-paced, trend-driven environment.

• Lead projects from concept through final delivery by creating treatments, scripts, production plans, and edits that transform strong creative ideas into compelling, audience-focused content. Oversee all stages of production, scheduling, casting, procuring props, directing shoots, managing talent, and supervising post-production workflows through upload and distribution.

• Manage a dual-track editing workflow that balances rapid-response social and trending content with long-lead narrative storytelling. Work autonomously with minimal direction, taking projects from concept to delivery while consistently interpreting briefs and executing high-quality cuts that hit the mark the first time.

• Bring editorial value beyond the provided footage through pacing, music selection, visual hooks, and creative storytelling techniques that make food and lifestyle content feel accessible, emotional, and exciting. Shape edits around authentic moments, texture, and emotion, allowing the subject matter to carry the narrative rather than relying solely on polish or visual gloss.

• Articulate and apply best practices that drive video views, audience retention, and engagement across social platforms. Maintain a deep understanding of emerging video trends, platform behaviors, and audience expectations, using insights to continuously innovate and improve creative quality and performance.

• Collaborate closely with stakeholders from the earliest conceptual stages to ensure the strongest creative and production approaches are employed. Communicate clearly and effectively around story structure, production strategy, and post-production execution while fostering a collaborative creative process.

• Review cuts and provide detailed editorial feedback, ensuring every frame is optimized to keep viewers engaged. Anticipate and solve both large and small production challenges before they arise, maintaining ownership over both the creative vision and the critical details.

The Role’s Minimum Qualifications and Job Requirements:

• Extensive knowledge of producing short-form video for multiple platforms. Experience owning video projects from concept through delivery

• 5+ years experience producing and directing for a digital publisher in the lifestyle space; proven understanding of best practices for Instagram and TikTok

• Experience working with talent and directing/leading sets

• Proficient in managing edits and editing, with a keen sense of pacing and style that has a social media sensibility.

• Working knowledge of production tools and lighting techniques; a sharp eye for what looks good on camera

• Flawless organizational skills, exceptional attention to detail and master of logistics. You foresee complications, make quick decisions, and troubleshoot on the fly.

• Experience managing production budgets and timelines

• Proven ability to thrive in a fast-paced deadline-driven production environment

• Stellar written and verbal communicator; impressive visual storytelling skills

• Expert-level proficiency in Adobe Premiere Pro; ability to maintain speed, organization, and technical efficiency within the timeline to meet rigorous production standards.

• Refined editorial judgment with a sharp sense for the "hook"; proven ability to identify authentic, relatable moments within raw footage and shape them into compelling narrative arcs.

• High-level visual creativity, including proficiency in motion graphics, text overlays, and sound design that enhance the audience experience through subtle, effective storytelling rather than over-production.

• Experience thriving in high-volume digital media or agency environments, delivering high-quality, platform-optimized work under tight turnarounds and competing deadlines.

• Location: Birmingham, AL

% Travel Required (Approximate): 15%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

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