Job Description
- Need Credit Cards SEO experience. Insurance, Retail Banking only experience is not helpful.
- Preferably understands US market through an India GCC
Detailed JD:
Marketing & Franchise Development team is focused on Digital Acquisitions and Digital Sales transformation while enabling next-gen existing customer evolution. We are seeking a senior level SEO specialist to join our team. The SEO Specialist will own the execution roadmap for the company’s organic growth, across Credit Cards. This is an exciting opportunity for a seasoned professional in SEO space to drive forward the organic growth of Citi and take the business into the future amidst the rise of Gen AI and a continuously evolving search.
Responsibilities
- Develop and implement SEO strategies that align with Marketing goals and Product roadmaps.
- Lead and own the SEO scorecard KPIs that Citi will use to define end-state success while leading with a Performance Marketing mindset.
- Lead concurrent SEO initiatives focused across three pillars, Content, Keywords and Technical SEO.
- Conduct keyword research to identify the most relevant and popular keywords for the company's target audience focusing on Non-Branded and Branded keywords.
- Optimize existing website content for search engines, including title tags, meta descriptions, and headers.
- Enhance content across Lines of Business/Products to maximize opportunities for indexing, ranking, click-through and conversion.
- Build SEO reports and dashboards that will be shared across the organization.
- Collaborate with 3rd party SEO vendors as it pertains to the Enterprise SEO toolkit.
- Work directly with Product partners and Legal to plan & implement SEO strategies that align with internal KPIs and marketing goals.
- Assists with audits of site, QA of digital properties to ensure proper construction/ maximized visibility.
- Analyze online financial ecosystem, search engine results to identify competitive SEO opportunities within each Product line.
- Provide thought leadership as it relates to the growth of SEO at Citi.
- Maintain a close partnership and high level of synergy with Product, Technology, Operations, and Legal partners among others to progress overall objectives.
Qualifications
- 6+ years of proven SEO experience in optimizing technically complex websites across Financial services, eCommerce companies.
- Understanding of technical SEO skills, including ability to evaluate HTML and JavaScript for SEO purposes and make recommendations.
- Experience with SEMRush, Ahrefs, Google Keyword Planner, Google Search Console, and other SEO Tools.
- Experience with Adobe Analytics to ensure end-2-end funnel conversion tracking and Jira, Confluence tools to ensure Agile Project management.
- Understanding of search engines, spiders, and ranking criteria.
- Excellent PowerPoint and presentation skills.
- Strong organizational and project management skills, with the ability to multitask and prioritize effectively.
- Thrives in a fast-paced team environment that values accountability, continuous learning, and agility.
- Comfortable working in a small, lean team that requires active participation and high productivity.
- Understanding of Consumer Banking products, passion around emerging technologies and how they will change consumer experiences.
Education
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
