Job Description

• End-to-end execution on Google Ads, Bing (Microsoft Advertising), and specialized international engines like Naver (Power Link, Brand Search).

• Use Search Ads 360 (SA360) to manage cross-engine bid strategies, utilizing Floodlight tags for unified conversion attribution and intraday bidding.

• Lead App Install and Engagement campaigns across Google App Campaigns (formerly UAC) and Apple Search Ads (ASA), focusing on TTR (Tap-Through Rate) and post-install conversion events.

• Design and deploy complex automated rules to manage budget pacing, pause low-performing assets, and adjust bids based on real-time performance signals.

• Develop and maintain Google Ads Scripts for advanced tasks (e.g., negative keyword expansion, anomaly detection alerts, and external data integration).

• Navigate the shift from manual to AI-driven bidding, effectively managing tROAS, tCPA, and Maximize Conversion Value while maintaining guardrails to prevent budget waste.

• Own the technical implementation of GTM (Google Tag Manager), Server-Side Tracking, and Apple’s AdAttributionKit to ensure data integrity in a privacy-first (cookieless) environment.

• Proactively identify "campaign anomalies"—such as sudden spikes in CPA, tracking drops, or keyword cannibalization—using both manual audits and automated monitoring tools.

• Build multi-dimensional dashboards that reconcile data across web and mobile app environments, providing a clear "path to purchase" view.

• Move beyond basic demographics to leverage first-party data, in-market segments, and life events for hyper-relevant targeting.

• Lead A/B testing for ad copy and visual assets across Video (YouTube/Discovery) and Display networks, utilizing responsive formats to maximize Quality Score and Ad Strength