Job Description

Step into a career with ASM, where cutting edge technology meets collaborative culture. ​

For over 55 years ASM has been ahead of what’s next, at the forefront of innovation and what’s technologically possible. With more than 4,500 ASMers representing 70 nationalities, our people and our advanced semiconductor devices are playing a crucial role in trends such as 5G, cloud computing, AI, and autonomous driving.  But we’re more than just a tech company. We value diversity, inclusion and sustainability as we strive to make a positive impact on the world. Our development programs help support your growth, shaping your future and pushing the boundaries of innovation to unleash potential.

As a Senior Principal Engineer, Global Product Management, you’ll drive ASM’s product strategy and market leadership by shaping the product roadmap, overseeing the full product lifecycle, and engaging with customers to deliver solutions that push the boundaries of innovation. This role offers the unique opportunity to work across disciplines, collaborate with internal and external stakeholders, and influence the future of semiconductor technology.

What you will be working on

• Product Strategy & Roadmap – Identify key market opportunities and develop product roadmaps to enhance ASM’s market position.
• Product Lifecycle Management – Drive products from concept to high-volume manufacturing and eventual obsolescence.
• Market Requirements Specification (MRS) & Business Planning – Define market requirements, conduct competitive analysis, and develop business plans.
• Customer & Supplier Engagement – Lead technical discussions with customers, create strategic presentations, and coordinate with suppliers to optimize cost, specifications, and timelines.
• Financial & Market Analysis – Work with finance to assess product profitability, manage cost models, and develop pricing strategies.
• New Product Introductions – Support product positioning, go-to-market strategies, and executive alignment for new product launches.
• Technical & Marketing Support – Develop key marketing materials, support sales training, and lead product promotions at conferences.

What we are looking for

• PhD in Materials Science, Electrical Engineering, Chemical Engineering, or a related technical field.
• 5+ years of experience in semiconductor process engineering or semiconductor equipment technology.
• 3+ years of experience in customer support, product management, or product marketing roles.
• Strong understanding of semiconductor capital equipment, supply chain, and product lifecycle management.
• Ability to work cross-functionally and influence internal and external stakeholders.
• Experience engaging directly with customers, presenting technical marketing materials, and defining product value propositions.

What sets you apart

• Experience in competitive analysis, product segmentation, and pricing strategies.
• Strong proficiency in Excel modeling, project management, and analytical skills.
• Demonstrated ability to lead and develop teams while driving strategic initiatives.

Apply today to be part of what’s next.

We make the tech that enables the chips in devices which improve lives around the world. We do this with an eye to the future, pushing the boundaries of what’s possible through cutting-edge innovation, and driving the next wave of technological breakthroughs that shape how we live, work, and connect.

To learn more about ASM, find us at asm.com and on LinkedIn, Facebook, Instagram, X and YouTube

ASM is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, age, nationality, social or ethnic origin, sexual orientation, gender, gender identify or expression, marital status, pregnancy, political affiliation, disability, genetic information, veteran status, or any other characteristic protected by law.