Job Description

Job Title

Senior Press Officer

Location

Asda House

Employment Type

Full time

Contract Type

Permanent

Hours Per Week

37.5

Salary

Competitive salary plus benefits.

Category

Public Relations and Communications

Closing Date

14 July 2026

Senior Press Officer – George Brand

Do you have a strong background in consumer PR and are looking for an exciting opportunity to join the PR team for one of Britain’s best loved clothing brands?

This role focuses on the development and execution of Asda consumer PR plan – effectively communicating key launches of Asda’s products and services that demonstrate our commitment to quality products and meeting the needs of our customers. This will be achieved through exciting, integrated PR campaigns that complement or enhance our total marketing communications plans, as well as an ‘always on’ press office to support our trade plan.

The role, reporting to the Head of George PR, is responsible for generating proactive, positive media coverage across a variety of media communications channels. The role requires a passion for food and drink quality and innovation and the ability to build strong relationships with key contacts across the business to tell the Asda product story.

Key responsibilities

· Support the Head of PR in developing and implementing a calendar of PR activities that successfully communicate key messages around George at Asda’s products and services in earned media, and in line with Asda’s overall reputation and values. ​

· Support with production and staging of press events for key media.

· Closely involved in the day-to-day management of our PR agency to ensure activity is clearly briefed, developed and executed – in line with broader customer comms timelines and plans. ​

· Identify new and innovative ways of landing or measuring PR campaigns and stories – taking the opportunity to push boundaries and challenge thinking. ​

· Responsible for holding excellent relationships with relevant stakeholders to ensure awareness of new products or services.

· Have a clear understanding of how social influencers can complement PR activity – identifying the right brand ambassadors for campaigns.

· From time to time, provide on call services for the PR team and wider business. ​

Essential skills and experience

· Minimum 3 years PR experience in consumer PR – ideally with experience in retail/food and drink.

· Knowledge of the media landscape.​

· Ability to develop strong relationships with internal stakeholders.

· Confident in identifying, developing and implementing creative PR stories and campaigns that deliver impactful results​.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus

• Company pension up to 7% matched

• 15% colleague discount in store and online

• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.

• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated

• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves