Job Description

Reporting: Reports to the Head of Social & Brand.

Collaboration: Works with the Studio for deliverables and the Growth team for ROI tracking.

Location: Strong preference for on-site in Cyprus (or relocation); strong senior candidates may be remote in Eastern Europe depending on fit.

A company that is building a next-generation, AI-powered adult playground designed for full gamification and massive scale is looking for a a Senior PR & Influencer Manager. The company operates in a fast-paced "startup mode," prioritizing aggressive iteration and high workloads paired with significant rewards like performance bonuses and long-term ownership.

Core Beliefs

Performance culture: Results are prioritized over politics.

Speed with quality: Weekly shipping loops and constant iteration.

Extreme ownership: Building the product as if it were your own.

No ego: Decisions are led by data and taste; the best ideas win.

Mission & Responsibilities

The mission is to build distribution through influencers, partnerships, and PR-lite placements that drive measurable growth.

Key Responsibilities:

Sourcing & Closing: Identify and close influencer deals, focusing on performance-based models where possible.

Pipeline Management: Own the entire lifecycle, including outreach, negotiation, contracting, and timelines.

Creative Coordination: Manage creative requirements with the Studio to ensure on-time delivery and approvals.

Optimization: Track results to scale winning partnerships and quickly cut underperforming segments.

Requirements

Experience: 5+ years in PR/influencer partnerships.

Mindset: Performance-oriented, focusing on CAC/ROI rather than vanity metrics.

Organization: Strong organizational skills with the ability to manage multiple deals simultaneously.

Industry Fit: Experienced B2C operators from SaaS, dating, iGaming/gaming, or adult platforms.

90-Day Success Roadmap

Week 1-2: Build the pipeline and outreach system; define deal templates and KPIs.

Weeks 3-6: Close the first wave of deals, ship deliverables, and measure ROI.

Weeks 7-12: Scale profitable segments and build a repeatable engine.

Compensation & Benefits

Competitive base salary for the Cyprus / Eastern Europe market.

Performance bonus tied to clear KPIs.

Options/equity review after 6 months for key roles based on impact and ownership.

High autonomy and direct access to decision-makers.