Job Description

A company that develops the infrastructure for the Prediction Economy is seeking a skilled Senior PPC Specialist to drive its performance marketing initiatives. With a focus on optimizing and scaling PPC campaigns, you will play a crucial role in maximizing ROI and achieving business goals.

Responsibilities

• Develop, implement, and manage PPC campaigns across various platforms.
• Analyze performance data to optimize campaigns and improve ROI.
• Collaborate with the creative team to design effective ad copy and visuals.
• Monitor market trends and competitor strategies to enhance campaign effectiveness.
• Provide regular reports on campaign performance and suggest improvements.
• Manage and allocate budgets effectively to maximize campaign impact.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in PPC campaign management.
• Proficiency in using Google Ads, Facebook Ads, and other PPC platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with A/B testing and conversion rate optimization.
• Excellent communication skills and ability to work in a team.
• Certification in Google Ads or similar platforms is a plus.