We're looking for a Senior PPC Specialist to lead paid acquisition efforts across Meta, Google, and other digital advertising platforms.
This is a hands-on role for someone who understands that successful paid media isn't just about launching campaigns; it's about maximizing profitability. You'll be responsible for optimizing the entire acquisition funnel, analyzing campaign performance, improving conversion rates, and making strategic decisions that drive sustainable growth.
The ideal candidate is analytical, data-driven, and comfortable balancing campaign execution with performance strategy.
Key Responsibilities
Plan, launch, and optimize paid media campaigns across Meta, Google, LinkedIn, and other advertising platforms.
Monitor and improve key performance metrics, including ROAS, CPA, CAC, CTR, Conversion Rate, and LTV.
Identify profitability issues and optimize the entire conversion funnel.
Conduct A/B testing for audiences, creatives, landing pages, and offers.
Analyze campaign performance and provide actionable insights through dashboards and reports.
Manage advertising budgets and scale high-performing campaigns.
Collaborate with creative and marketing teams to improve campaign results.
Implement and maintain tracking using GA4, Google Tag Manager, and advertising platforms.
Stay up to date with industry trends, AI tools, and platform updates.
Requirements
Resume in English.
Native or near-native English proficiency (spoken and written).
4+ years of experience managing Meta and Google Ads campaigns.
Proven experience optimizing campaigns based on ROAS, CPA, CAC, and profitability.
Strong understanding of conversion funnels and conversion rate optimization (CRO).
Experience with Google Analytics 4, Google Tag Manager, and reporting dashboards.
Experience managing six-figure monthly advertising budgets is a plus.
Strong analytical and problem-solving skills.
Experience with eCommerce, SaaS, Lead Generation, or Performance Marketing campaigns.
Ability to translate data into actionable optimization strategies.
By applying to this position, we'll create your Simera Professional Key (SPK) — a unique key that helps you connect with employers, stand out, and secure the right match.
Hiring outsourced employees is way harder than it should be! You have to hunt for the right candidate with varying levels of English competence, deal with local hiring laws, purchase endless tools and even hardware to connect your team.
Talent Sam changes everything making your growth easier than ever. We identify, hire, and manage the right people for you ensuring that when you hire, you’re getting the best people for a fraction of the cost.
All of our candidates are highly educated South Africans, native English speakers, and have exceptional written and verbal communication skills. Whether you prefer your team works remotely or in a well-equipped physical office, Talent Sam provides everything they need to succeed.
With Talent Sam, you’re not just hiring employees; you’re building a future-proof, dynamic team that’s ready to take on the world
