Horizon Media

Senior Planner, Social (Temp)

Horizon Media  •  New York City, NY (Onsite)  •  21 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

Who We Are
Horizon Nextis one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planningand investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understandwhat’snext: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Nextoperateswith the single goal that tomorrow must outperform today

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,safeand empowered. We value YOU and believe that your authentic voice and unique perspectiveallowsus to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.


WhatYou’llDo
Campaign Management & Execution –25%

  • Lead RFP creation and review of social partners, compileproposal analysis,and drive partner negotiations

  • Oversee and manage buys from set-up to keywordselection,through to targeting buckets, optimization, and pacing/reporting

  • Determineset-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of eachcampaign

  • Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary

  • Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing allpixels

  • QA junior team members work and help provide trainings for seamlessexecution

  • Issue specs documents and ensure all materials are received from creativeagency

  • Work alongside Digital team on post campaign reconciliation and billing

Social Media Strategy –20%

  • Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams

  • Integrate social insights into overall planning process, integrating data, research, and analytics intorecommendations

  • Partnerclosely withother Horizon Next teams (Business Solutions, Investment, etc.) towards 360relationships, incorporating relevantextensions

  • Participate in team brainstorms to kick off plan and consideration setdevelopment

  • Take lead with Supervisor on new vendor discovery and outreach for innovativetactics

  • Monitor trends, tools,opportunitiesand emerging opportunities within paid social media

  • Create and present media specific documents such as media plans,objectivesand strategies decks, and other relatedfunctions

Reporting & Analysis –30%

  • Combine data analysis and client feedback to pull together recommendations and optimizations; configure,operate, andoptimizecampaigns to meet clientobjectives

  • Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams andclients

  • Use data during and after campaigns tooptimizeand draw greater conclusions about clients’ business goals andobjectives

  • Work with junior team members to parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionableimplications

  • Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Nextaccounts

  • Take lead and refine skills on reporting calls, delivering impactful insights toclients

  • Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of datashown

Relationship Management – 15%

  • Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and Business Solutions team

  • Collaborate with Supervisor toidentifyproblems and recommendsolutions

  • Keep Supervisor updated on the status and timing ofdeliverables

  • Engage and effectively interact with other Horizon Next departments,i.e.Business Solutions, Traffic, Operations

  • Apply knowledge of current/previousclients’ specific business and industry to enhance and furtherrelationships

Mentorship& Team Management10%

  • Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)

  • Conduct learning sessions for junior team members on an ongoing basis

  • Participate in interview process for junior team members roles

  • Provide education and training on best practices, media principals, and industry at large  

Who YouAre

  • A strong writer and presenter

  • A left and right brain thinker – a data poweredstrategist

  • An independent worker with strong time management and organization skills

  • A problem solver with foresight and the ability to develop creativesolutions

  • Detail oriented with commitment to followthrough

  • Nimble and flexible to succeed in a fast-pacedenvironment

  • A strong teamplayer, willing to roll up yoursleeves

  • Interested in the social landscape and a desire to innovate and keep up withtrends

  • A supporter of and advocate for diversity,equityand inclusion


Preferred Skills & Experience

  • 15+ yearspreviouspaid social media experience

  • Knowledge of advanced analytics and performance media

  • Familiarity with marketing principles,analyticsand concepts

  • Strong Microsoft Excel and Microsoft PowerPoint skills

  • Experience buying ads on Facebook and Instagram is crucial,additionalplatformspreferred

  • Comfort owning and managing budget/investment levels in socialmedia

Certificates, Licenses and Registrations

This role does not require certificates,licensesorregistrations

Physical Activity and Work Environment

This role does not require any physicalactivity

Salary Range: $1,275 to $1,634.62 a week. A successful applicant’s actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.

The statementshereinare intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skillsrequired ofpersonnel so classified. Furthermore, they do notestablisha contract for employment and are subject to change at the discretion of the employer

Base Pay

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Horizon Media

About Horizon Media

Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.

Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.

Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.

TOGETHER WE'RE BUILDING A PLACE OF BELONGING

At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.

We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.

For more information, visit:

www.horizonmedia.com or www.horizonmedia.com/careers.

Industry
Marketing & Advertising
Company Size
1,001-5,000 employees
Headquarters
New York, New York
Year Founded
1989
Social Media