Job Description

Location(s): Franklin, TN

Job Schedule: Full-time – Hybrid - in office Monday-Thursday

Education Requirement: Bachelor’s

Sponsorship: No

Come Drive Innovation with Us. We are currently looking for a Sr. Planner, Direct Marketing (CRM) to join our team in Franklin, TN.

The Sr. Planner, Direct Marketing supports loyalty and product marketing initiatives that drive customer engagement, loyalty, and sales performance.
This role is responsible for the day-to-day planning, coordination, and execution of direct marketing campaigns across multiple channels. Responsibilities include campaign setup and management, creative reviews, HTML and technical QA, deployment coordination, reporting support, and ongoing process management. This is a high volume, fast paced role suited for high performers who thrive in environments requiring strong project management, cross-functional collaboration skills, and hands on execution.
Working closely with the CRM Manager and internal stakeholders, this role helps ensure campaigns are delivered accurately, on time, and aligned with business objectives and brand standards.

A Day in the Life:

• Partners with the CRM Manager to build direct marketing strategy and execute multi-channel, multi-touch campaigns that drive sales, loyalty, and engagement.

• Manages the day-to-day execution of direct marketing initiatives across email, direct mail, digital, and in-app channels.

• Reviews and approves creative deliverables for brand consistency, accuracy, version control, compliance with briefs, and alignment with direct marketing best practices.

• Coordinates campaign deliverables with internal stakeholders including Marcom, CMM, Product, C360, C&I, Legal, Aftersales, NMAC/IFS, CCS and INFINITI CRM

• Support the implementation of customer communication journeys by ensuring assets, approvals, timelines, and dependencies are managed effectively.

• Conduct HTML, technical, and campaign quality assurance reviews to ensure accuracy prior to deployment.

• Partners with internal teams and external agencies to ensure efficient collaboration through status, integration, and review meetings, providing ongoing guidance and support.

• Manages Tier 1 creative agency workflow, including creative development, production coordination, timelines, and adherence to Nissan brand and Visual Identity guidelines.

• Supports Regional and Tier 2 direct marketing programs through creative reviews, governance, and integration with Tier 1 initiatives.

• Works closely with the Sr. Data Analyst to understand campaign reporting and performance results, helping to identify opportunities for future campaign optimization.

• Recommends experience and journey enhancements informed by customer insights, competitive analysis, and data-driven marketing principles to optimize multi-touch communications across mail, email, digital, and in-app channels.

• Maintains a strong understanding of target customers, competitive advertising, and industry trends to critically evaluate and strengthen campaign concepts.

• Performs additional related duties as needed to support the broader CRM and loyalty ecosystem.

Who We’re Looking For:

Required:

• Strong communication, organizational, and time management skills with strict attention to detail.

• Excellent project management skills—plans, schedules, and manages projects through implementation, making decisions independently.

• Ability to independently navigate complex workflows and make strategic decisions.

• Skilled at effectively prioritizing workload, managing multiple high-volume projects simultaneously, and pivoting quickly based on changing direction.

• Solid understanding of marketing principles with strong creative instincts.

• Ability to influence and work cross-functionally across diverse teams and stakeholders.

• Analytical and data driven—leverage consumer insights and data to identify opportunities and prioritize efforts.

• 7+ years of marketing experience at a professional level.

• Knowledge of direct marketing, CRM, and project management.

• Bachelor’s degree in Marketing, Business, or a related discipline.

• Proficiency with Microsoft Office 365 (Outlook, Word, Excel, PowerPoint, SharePoint, OneDrive) and Adobe Acrobat.

• Comply with Nissan Corporate and Nissan Marketing’s in-office attendance policy—currently four in-office days and one remote day per week—subject to change.

Desired:

• Salesforce Marketing Cloud and Photoshop experience

• Monday.com experience

• Automotive experience preferred but not required.

What You’ll Look Forward to at Nissan:

Career Growth and Continuous Learning Opportunities: Benefit from diverse career paths, cross-departmental moves, and innovative learning platforms. Enhance your skills through seminars, leadership training, and tuition reimbursement programs, all while playing a vital role in shaping the future of transportation. From day one, you'll have the support to tackle challenges and contribute to impactful solutions across our organization.

Rewards: Be supported with a Comprehensive Benefits Package, including medical, mental health, parental leave, retirement savings & unique Nissan perks, including discounts on lease vehicles as part of our Employee Lease Program and a Vehicle Purchase Program (VPP). For more information, access our Nissan Benefits Overview Guide

Built for Your Best:

https://www.youtube.com/watch-v=PXuame0vwiw&list=PLki2k0CDxrPe8V6WmEeEdhj1fosRD-JQa

Nissan is committed to a drug-free workplace. All employment is contingent upon the successful completion of drug and background screenings in accordance with Nissan policies and in compliance with federal, state, and local laws, including the California Fair Chance Act and the Los Angeles County Fair Chance Ordinance. Nissan will consider qualified candidates with arrest or conviction records for employment in a manner consistent with these laws.

It is Nissan’s policy to provide Equal Employment Opportunity (EEO) to all persons regardless of race, gender, military status, disability, or any other status protected by law. Candidates for this position must be legally authorized to work in the United States and will be required to provide proof of employment eligibility at the time of hire; Nissan uses E-Verify to validate employment eligibility.

NISSAN FOR EVERYONE

People are our most valuable assets, and diversity and inclusion are the key to maximizing the power of each individual member of our team. When everyone belongs, the power of NISSAN is undeniable. Our Corporate Diversity Initiative aims to improve business results by ensuring that our workplace and core businesses meet the unique needs of our employees and customer base.

Nissan is committed to creating a culture where everyone belongs and employees, customers, and partners feel respected, valued, and heard. We have over 10 Business Synergy Teams (BSTs) across the U.S. and Canada that connect employees – with shared characteristics or interests – build allies, and foster a company culture where all employees feel supported and included.

Nissan also values inclusion in all areas of our business as we strive to mirror the diversity of our customer base and the communities where we do business. We are committed to procuring innovative goods and services, retailing our products and communicating from a diverse perspective which will help us continue to offer our customers competitively designed, market-driven products.

Join us as we carry our commitment to diversity and inclusion into the future.

Franklin Tennessee United States of America