工作内容:
服务护肤品行业客户,对接主流媒体。
1.协助直线经理分析目标人群的消费心理及终端产品的特性确认媒体投放区域;
2.协助直线经理对媒体形式、周围环境、历年价格走势、竞争对手等情况对媒体进行综合评估,根据媒介预算确定媒体投放执行方案;
3.负责制作媒介分析和排期相关的报告;
4.协助直线经理,为客户提供专业建议,同时与内部购买、谈判、财务等部门保持沟通。
任职要求:
1.有媒介策划经验;
2.对数据敏感,有处理数据能力,有逻辑性;
3.有主动性,愿意思考和提出想法;
4.对所负责的项目有较强的把控能力;
5.熟练掌握PPT/Excel,熟练运用vlookup函数,数据透视表。
Location:
Shanghai - Haisu Plaza
Brand:
Dentsu X
Time Type:
Full time
Contract Type:
Fixed Term Contract (Fixed Term)

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.