Virtual Identity

Senior Performance Marketing Specialist (with Leadership) (m/f/x)

Virtual Identity  •  Vienna, AT (Onsite)  •  4 months ago
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Job Description

We’re looking for a

hands-on Performance Marketing specialist who enjoys building, optimizing, and scaling campaigns—and is ready to take the next step into light people leadership You’ll guide a small team of three while staying close to the accounts and the numbers.

(If you’re mainly looking for a leadership-only role, this position will likely feel too operational.)

What you will do:

  • Lead, coach, and develop a team of three Performance Marketing Managers, providing clear direction, mentoring, and growth paths.
  • Advise our clients on all aspects of performance marketing, from strategy to execution and continuous optimization.
  • Build an internal database from our agency business managers for paid media campaigns and continuously generate sector- and client-specific insights that power consulting and strategic recommendations.
  • Upskill the team across SEM, tracking, analytics, dashboarding, and data science, including processes, tooling, and best practices.
  • Ensure high-quality standards in campaign planning, execution, measurement, and reporting across SEA, SEO, Social, and cross-channel initiatives.
  • Foster close collaboration with adjacent teams (e.g., Brand Consultants, Digital Creators, or Development) to deliver integrated, data-informed marketing solutions.

Requirements

What we expect:

  • 5+ years of experience in Performance Marketing Management or Performance Marketing Consulting, ideally in an agency or multi-client environment.
  • Proven project experience across SEA, SEO, Social Media, Tracking, Analytics, Dashboard creation, Reporting, Data Science, and Tag Management.
  • Strong client advisory skills, including stakeholder management, workshop facilitation, and translating data into business impact.
  • Familiarity with current market developments such as leveraging LLMs for process optimization, with an eye on the convergence of LLM capabilities and paid advertising.
  • AI know-how for data analysis and automated campaign delivery would be a plus
  • Strong communication skills with the ability to convey complex topics clearly to technical and non-technical audiences.
  • Fluency in German and English.
  • Willingness to travel for client meetings, workshops or internal events.
  • At least one day per week on-site in the Vienna office. The day can be aligned individually with your team.

Contact

Michael Vonach

Virtual Identity

About Virtual Identity

Wir bei virtual identity erforschen mit Leidenschaft Alltagsprobleme und versuchen sie digital zu lösen, sodass sie nicht nur Spaß machen, sondern vor allem auch nützlich sind. Für Mensch und Marke.

Das machen wir mit 180 engagierten Kollegen in München, Wien und Freiburg seit mehr als 25 Jahren. Wir sind stets auf der Suche nach neuen Talenten, die Lust haben, Digitales und sich selbst weiterzuentwickeln. Durch spannende Projekte, Trainings unserer VI Academy und vor allem der täglichen Zusammenarbeit.

Industry
IT & Software
Company Size
51-200 employees
Headquarters
Freiburg, DE
Year Founded
1995
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