Job Description
We are looking for a Senior Performance Marketing Specialist to drive B2B lead generation for our AI solutions, accounting services, and software products across Saudi Arabia and the GCC.
You will own paid campaigns on LinkedIn, Google, and Meta from planning to optimization, manage ad budgets against cost-per-lead (CPL) and cost-per-SQL targets, and make sure every lead is tracked through to the CRM and handed over to sales. Working closely with the B2B Marketing Manager and the sales team, you will build a predictable pipeline of qualified leads and help the marketing team grow its B2B performance skills.
Responsibilities
- Plan, run, and optimize paid campaigns on Meta, Google, Snapchat, TikTok, and LinkedIn
- Build lead generation flows using lead forms, landing pages, and lead gen tools
- Test audiences, creatives, and messaging to improve lead quality and cost efficiency
- Manage ad budgets against CPL and cost-per-SQL targets
- Ensure every lead is tracked through to the CRM and handed over to sales
- Deliver a clear weekly report with actionable insights
- Coach and support the marketing team in B2B performance marketing skills
Requirements
Benefits
Working Conditions & Benefits
- Work Mode: Hybrid
- Location: El Sheikh Zayed City
- Working Days: Sunday : Thursday
- Working Hours: 10:00 AM : 6:00 PM
- Social and medical insurance
- Learning and development plan
