Job Description

Who We Are

Atoms is building the machines that power the next era of progress.

Over the last decade, software has transformed the digital world. But the physical world, where food is made, minerals are mined, goods are moved, and industries are run, remains far less intelligent, far less efficient, and far more constrained. We’re changing that.

Atoms builds Physical AI— real-world robots for the industries that move civilization forward, starting with food, mining, and transport. Our systems are designed to understand, predict, and control the real world with precision, turning complex physical operations into something more reliable, more scalable, and more productive.

This work requires more than robotics. It requires deep integration across hardware, software, AI, operations, manufacturing, and real estate. We don’t just build machines in a lab. We deploy them into real environments, operate them, learn from them, and improve them until they work at scale.

We are roboticists, engineers, operators, and builders. We believe the next great technology companies will not only transform information, but the physical systems that shape everyday life.

If you want to work on hard problems with real-world impact, join us.

Job Profile Summary

As Senior Performance Marketing Manager for APAC, you will be the analytical owner of paid and organic performance across Hong Kong, Singapore, Australia, Taiwan, Japan and South Korea. Your central mandate is reducing customer acquisition cost, continuously monitoring live campaigns and working with our agency partners and local teams to keep targeting, creative and messaging sharp in every market. You'll bring a genuinely deep understanding of both SEO and GEO, recognising that organic growth today means earning visibility in classic search results and in AI-generated answers alike. This is a senior, largely autonomous role: you will set the performance agenda for the region and be trusted to run with it, while keeping senior leadership clearly informed of how things are tracking.

What you’ll do

• Own the regional performance marketing strategy for APAC across Hong Kong, Singapore, Australia, Taiwan, Japan and South Korea, with customer acquisition cost (CAC) as the central, ongoing focus
• Continuously monitor live campaign performance across search and paid social, identifying underperformance early and acting on it before it becomes a problem
• Manage and hold accountable the paid media and SEO agency partners working across APAC, setting clear KPIs, reviewing performance regularly, and pushing for continuous optimisation
• Work closely with local teams in each market to keep campaigns culturally relevant and commercially effective, not just consistent for consistency's sake
• Own SEO strategy for the region, working with the SEO agency to drive sustainable organic search visibility and traffic
• Build and execute a Generative Engine Optimization (GEO) strategy, ensuring ATOMS content is structured and distributed so it is surfaced by AI-powered search tools and large language models, not just traditional search engines..
• Evaluate and test emerging channels relevant to APAC audiences, including RedNote (Xiaohongshu), to identify new opportunities for cost-efficient growth
• Manage performance across multiple paid channels, Google Ads, Meta and emerging social platforms, ensuring budget flows to what's working
• Keep senior leadership clearly informed of performance trends and emerging opportunities through structured, ongoing updates
• Partner with the Head of Marketing on regional budget allocation, prioritising spend toward the channels and markets delivering the strongest returns

What we’re looking for

• Substantial experience (7+ years) in performance marketing, with a strong track record of reducing CAC across paid search and social channels
• Proven experience managing agency relationships, comfortable setting KPIs, holding partners accountable, and pushing for better results
• Deep, hands-on understanding of SEO fundamentals, technical, on-page, and content-driven approaches to organic growth
• Genuine understanding of Generative Engine Optimisation (GEO), how content needs to be structured and distributed to be surfaced in AI-generated answers, and how this complements traditional SEO
• Comfortable working across multiple, structurally different APAC markets, Hong Kong, Singapore, Australia, Taiwan, Japan and South Korea, adapting strategy to each
• Experience managing performance across multiple online channels, spanning both search and paid social platforms
• Strong analytical mindset, confident interpreting data, spotting trends, and using insight to make fast decisions
• Excellent communication skills, able to distil complex, multi-market data into clear updates that resonate with senior stakeholders
• Comfortable working across a large geographic footprint and multiple time zones.

Nice to Have

• Experience with RedNote (Xiaohongshu)
• Experience marketing into the Japanese and/or Korean markets specifically
• Familiarity with LLM or AI search monitoring tools (e.g. tools tracking brand visibility in AI Overviews, ChatGPT, or Perplexity)
• Proficiency in an additional APAC language

Why join us

At Atoms, you’ll work on one of the defining challenges of our time—bringing automation into the physical world to drive real, lasting impact. We exist to uncover valuable unknown truths and turn them into progress, which means constantly pushing beyond what’s known and building what doesn’t yet exist. The work is ambitious and often challenging, but it’s grounded in a shared sense of purpose and a team committed to seeing it through together. Our work only matters if it serves others, and we know that meaningful progress depends on the trust of the people we serve and the strength of our team—so we invest in both, creating an environment where you can do your best work and grow.

What Else You Need To Know

This role is based in our Sheung Wan, Hong Kong office. Atoms is a company driven by invention and continuous change - we are constantly reimagining our industries, building new products, and refining how we operate. We do our best work together. That’s why all of our office-based teams work onsite, five days a week.

Ready to join us as we serve those who serve others?

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