Job Description

General Purpose & Essential Duties:

The Performance Marketing Manager helps fuel Guardian Alarm’s growth by delivering qualified leads, opportunities and revenue. Owns the performance marketing strategy and roadmap, driving customer acquisition, pipeline growth, and revenue through data-driven channel investment and optimization across performance channels including paid search, paid social, display, retargeting, and online video.

Paid Media & Channel Management

• Own the performance of paid search, paid social, display, retargeting, online video and other acquisition channels.
• Manage campaign targeting, bidding, budgets, creative rotation and optimization.
• Recommend new channels, audience strategies and testing opportunities to improve results.
• Define channel mix, budget allocation strategy, and testing roadmap.
• Identify and scale new acquisition opportunities and channels.

Testing, Optimization & Continuous Improvement

• Conduct tests across messaging, creative, audiences, landing pages and conversion paths.
• Continuously refine campaigns to improve lead generation, conversion rates and ROAS.
• Stay current on new trends, tools and best practices in performance marketing.

Reporting, Analytics & Attribution

• Develop reporting and dashboards to track lead volume, conversion, cost per opportunity and ROAS.
• Analyze campaign performance and inform our team on trends, issues and opportunities.
• Ensure attribution, tracking and reporting systems are functioning properly and producing accurate data.
• Own performance against key KPIs including CPL, CAC, cost per opportunity and ROAS.

Budget Management & Forecasting

• Manage paid media budgets across channels, markets and business units.
• Recommend budget shifts based on performance and opportunity.
• Own forecasting for leads, opportunities and acquisition costs across channels.

Cross-Functional Collaboration

• Drive alignment with creative, sales, and marketing teams to improve campaign performance.
• Work with external agencies and platform partners as needed.
• Help marketing team and leadership make smarter decisions through clear reporting and insights.
• Lead external agency partners and hold them accountable to performance goals.
• Act as the subject matter expert for the performance marketing across the organization.

Required Skills, Abilities, Education & Experience:

• Strong understanding of paid search, paid social, display, online video and retargeting
• Experience managing paid media budgets, campaign optimization and performance reporting.
• Strong understanding of campaign tracking, attribution, lead flow and conversion rate optimization.
• Experience conducting tests across messaging, creative, audiences and landing pages.
• Excellent analytical skills and a knack for identifying trends and turning insights into recommendations to improve performance.
• Ability to develop dashboards and insights around leads, opportunities, cost per opportunity and ROAS.
• Strong project management skills with the ability to prioritize work across multiple campaigns, brands and markets.
• Strong problem-solving skills and the ability to identify issues, gaps and opportunities quickly.
• Ability to balance strategic thinking with hands-on execution.
• Excellent verbal, written and presentation skills.
• Experience managing multi-location or regional marketing programs a plus.
• 5-7+ years of experience in performance marketing channels – paid search, paid social, display, retargeting, online video (streaming/CTV experience a bonus).
• Hands-on experience with Google Analytics, Google Ads, Meta Business Manager, LinkedIn Ads, Tag Manager, CRM platforms and other digital marketing technologies.