The Opportunity

As the Senior Performance Marketing Manager, you will be the architect of Hojuzat’s digital transition. You are responsible for deploying the
monthly budget
to shift our business from a traditional, offline-heavy agency to a high-velocity, app-centric Online Travel Agency (OTA). You will lead the "Hard Launch" awareness campaign and build the permanent performance engine that translates our commercial calendar into tengible revenue.

Responsibilities:

1. Full-Funnel Performance Engineering

• 
  Budget Ownership:
  Manage and optimize a monthly spend across Web and App channels (Meta, Snapchat, TikTok, Google Search/UAC/ASA).

• 
  The Gen Z Pivot:
  Design and execute high-conversion campaigns specifically targeting the
  Saudi Elite (Gen Z/Millennial)
  segment.

• 
  Commercial Alignment:
  Synchronize all paid media with the
  Commercial Calendar
  , ensuring aggressive scaling for exclusive inventory and luxury resort peaks.

2. Technical Infrastructure & Attribution

• 
  Adjust Mastery:
  Act as the internal owner of the
  Adjust MMP
  . Configure event mapping, probabilistic matching, and
  SKAN 4.0
  to solve the iOS tracking gap for our high-net-worth audience.

• 
  Omnichannel Tracking:
  Work with the MarTech team (Server-Side GTM) to ensure
  0% data leakage
  between Web searches and App bookings.

• 
  Deep Linking:
  Implement and monitor
  Universal Links/Deep Linking
  strategies to ensure a seamless "Web-to-App" user journey.

3. Data & Legacy Integration

• 
  Offline-to-Digital Bridge:
  Ingest 10 years of
  offline customer data
  into digital platforms for advanced Retargeting and Lookalike (LAL) modeling.

• 
  Data-Driven Decisions:
  Conduct rigorous A/B testing on bidding models (tCPA vs. tROAS) and creative hooks to drive down CAC while increasing Booking Velocity.

4. Creative & AI Leadership

• 
  Content Direction:
  Brief the design team on "Elite" performance creative that resonates with the new generation without sacrificing brand prestige.

• 
  AI Workflow:
  Integrate
  LLMs/AI tools
  into the daily workflow for search-term analysis, copy generation, and high-speed creative iteration.

Requirements

• 
  Experience:
  6+ years in Performance Marketing, with at least 3 years specifically in
  OTA, Travel, or high-ticket E-commerce
  .

• 
  MMP Expertise:
  Expert-level hands-on experience with
  Adjust
  (mandatory).

• 
  Market Knowledge:
  Deep understanding of the
  KSA digital landscape
  and elite consumer behavior.

• 
  MarTech Stack:
  Proficiency in GA4, GTM (Server-Side), and SQL/Data Visualization tools (is a plus).

• 
  Mindset:
  A "Core Mind" for performance—you trust data over intuition and can defend a scaling decision to the Board.

Benefits