About Dentsu Group (dentsu)

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks:dentsujapannetwork, which oversees Dentsu’s agency operations in Japan, anddentsuinternational, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat,dentsuX, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

The purpose of this role is tolead andmanagethe paid media performance portfolio whichcomprise of mediachannels including Paid Search, Paid Social, Display and Programmatic, be responsible for the execution of the strategyandplanning,communication andperformance of client KPIs;andmaintain adherence to deadlines and best practices.

At its core, the role of theSenior Performance Manageris to plan and implement paid media campaigns across all relevant biddable media channels / platforms to achieve thebusiness goals andobjectivesof ourclients. This will require a strong channel knowledge and ability toidentifyopportunities to drive new media initiativesand client business outcomes.The role will include management and oversight of a team of performance specialists.

Key responsibilities and accountabilities:

Strategic Performance Marketing

• Responsible for media planning and activation acrossPaid Search, Social, Programmatic, Display– with ability to build, manage,optimiseand troubleshoot varied campaigns that span the marketing funnel.

• Demonstrate advancedPerformance knowledgeandexpertiseonPaid Search, Paid Social, Programmatic and Displayplatforms and building relationships with key partners.

• Develop and foster an effective working relationship with key media vendors and partners, stay at the forefront of new features and innovations, and ensure we deliver best in class campaigns. This includesidentifyingpotential alpha / beta tests.

• Build an understanding of the client’s business and digital marketingobjectivesthat should inform how paid media strategy and plans are built.

• Be comfortable and confident manipulating large data sets accurately, providing meaningful and actionable insights to optimise for client KPIs, andbuilding informed forecasts of performance outcomes.

• Utilise exceptional communication skills to effectively liaise with both internal and external stakeholders.

• Leading the team of performance specialists to ensure end to end campaign delivery, ensuring that all team deliverables are up-to-date andaccurateby required deadlines (reports, plans, billings, PCAs, etc.)

Requirements

• Minimum 6-8yearsexperiencewithin Performance Marketingroles, responsible for planning and achieving performance related targets

• Proven knowledgeand hands on experience withPaid Search(mandatory), Paid Social, Programmatic and Displaychannels, including hands on experience with platforms such as:

• Paid Search: Google Ads, Google SA360[Required], Microsoft Bing

• Paid Social Meta, LinkedIn

• Programmatic: DV360

• Display: Managed service vendors

• Excellent stakeholder management and communication skills

• Strong Analytical Skills and Knowledge in performance measurementplatformsandanalyticstools– Google CM360, Google/Adobe Analytics

• A proven record with large, complex campaigns

• Clear verbal and written communication skills, includinga high levelof English grammar

• Strong client-facing skills: understanding client needs,maintainingrelationships, building partnershipsand ability to lead meetings both internally and externally in relation toperformance,activationand delivery.

• Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced,high pressureenvironment.

• Demonstrates entrepreneurialism and initiative taking

• ‘Hands-on’ approach toteam andoperations:Effective organisation and time managementofone’s selfand the team

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

www.dentsu.com

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