Job Description

We need a growth sniper who can grab a seven-figure monthly budget, squeeze profitable scale out of it on Meta, then rinse-and-repeat across TikTok, Snap, X, Pinterest, AppLovin, and any new channel that pops up tomorrow. You’re equally at home dissecting a performance report for the CFO and pitching a media plan to a Fortune-500 CMO—because those calls are often the same meeting.

Core Outcomes (First 12 Months)

What “Great” Looks Like

ROAS & CPA Target : Hit or exceed the blended ROAS/CPA target ≥ 90% of months, managing ≥ $1 MM/month on Meta alone.

Multi-Channel Scale

-Spin up at least two new channels (e.g., AppLovin, Pinterest) to ≥ $250 K/month each while maintaining profitable efficiency.

Client Trust
- Average CSAT ≥ 9/10 on quarterly surveys; maintain ≤ 5% churn across your book of business.

Creative Testing Cadence
Launch 20+ new creatives per month per brand; deliver weekly insight decks that steer future production.

Process Velocity
Reduce campaign-build cycle time from brief to launch to < 48 hours; document repeatable SOPs in ClickUp/Notion.

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Key Responsibilities

Media Strategy & Execution

• Architect full-funnel paid social plans with Meta as the growth engine and supporting spend across TikTok, Snap, X, Pinterest, and emerging platforms.

• Own daily pacing, bid strategies, and budget reallocations across accounts spending $500 K–$2 MM per month.

Client-Facing Leadership

• Run weekly performance reviews and QBRs; translate data into plain-English decisions for CMOs, founders, and finance leaders.

• Act as the frontline for strategic questions, objections, and new-channel recommendations.

Data & Insights

• Build Looker/GA4 dashboards and run SQL when needed to surface trends ahead of time.

• Partner with analytics to set incrementality tests, MMM studies, and post-purchase surveys.

Creative Direction

• Brief in UGC, statics, and motion graphics tied to audience insights; work hand-in-hand with TubeScience-style production teams.

• Own the creative learning agenda, ensuring at least 70% of creatives are hypothesis-driven.

Continuous Learning & Channel Expansion

• Master new ad tech quickly (learned AppLovin in a day? Perfect—do it again with the next platform).

• Pilot beta features, API integrations, and AI optimization tools.

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Requirements

Must-Have Qualifications

• 5+ years running performance-driven paid social with monthly budgets ≥ $1 MM on Meta.

• Proven wins scaling additional channels (Snap, TikTok, X, Pinterest, AppLovin, etc.).

• Fluent in Excel/Sheets pivot tables, SQL or Python basics, and blended attribution models.

• Polished presenter—comfortable leading QBRs and handling CFO-level scrutiny.

• Track record of cross-functional collaboration with creative, data science, and product teams.

• Start-up or high-growth agency pedigree; thrives in ambiguity and steep learning curves.

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Nice-to-Haves

• Experience with e-commerce brands doing $50 MM+ GMV.

• Knowledge of server-side tracking, CDP integrations, and incrementality testing frameworks.

• Familiarity with App Store/Play Store UA, CTV, or programmatic display.

What Success Looks Like Here

You take ownership on day one, question assumptions, and pulse-check performance before leadership asks. You can quote CPA down to the penny, then pivot and brainstorm thumb-stopping hooks with creatives. Clients text you for advice because you’ve already spotted an issue and drafted the fix.