Job Description

tombola is one of Europe’s most distinctive online gambling brands, and Spain is one of its fastest-growing markets. With continued investment across both bingo and casino, this role will play a key part in accelerating growth in the region.

This is a hands-on role for someone who is confident managing paid social from day one. It involves owning the Spanish paid social plan end-to-end, from campaign execution and budget management to performance optimisation and stakeholder collaboration.

Working within the Paid Social team and reporting to the Senior Display & Paid Social Manager, this role will act as the go-to for the Spanish market, helping to bring local insight, speed and focus to activity.

What you'll be doing

Spanish market paid social (end-to-end)

• Own the paid social strategy and execution for Spain across bingo and casino acquisition

• Collaborate with Brand and the Senior Paid Social Manager to deliver brand awareness campaigns

• Build, launch, optimise and scale campaigns across Meta, Snapchat and other relevant platforms

• Explore new platforms, partners and audience strategies to drive incremental growth

Commercial performance

• Manage the Spanish paid social budget across acquisition and brand activity

• Deliver against CPA, ROI, LTV and volume targets

• Use data to inform decisions on scaling, optimisation and testing

• Forecast performance, identify risks early and propose solutions

Creative & offer

• Brief creative teams on market-relevant assets tailored to the Spanish audience

• Develop and manage a structured testing roadmap across creative, audiences and placements

Stakeholder & cross-functional collaboration

• Partner with Brand, Compliance and the wider Spain team to align activity across the market

• Represent paid social Spain in planning discussions, contributing insights and recommendations

• Deliver clear reporting and maintain regular communication with stakeholders

Contribution to the team

• Share learnings and best practices across the wider paid social team

• Identify and improve processes to enhance efficiency and effectiveness

What we're looking for

• Experience managing and optimising paid social campaigns, ideally within gambling, betting or another regulated industry

• Strong hands-on expertise in Meta and Snapchat Ads platforms

• Solid understanding of campaign structure, audience strategy, bidding and creative testing

• Strong analytical skills, with experience using GA4, platform reporting tools and Excel

• Experience working on the Spanish market, or the ability to quickly build market understanding (fluency in Spanish strongly preferred)

• Ability to work autonomously in a fast-paced environment

• Clear and confident communication skills with both internal and external stakeholders

Nice to have

• Understanding of Spanish gambling regulations and their impact on paid social

• Experience launching or scaling campaigns in new markets

• Knowledge of attribution models beyond platform reporting