Job Description

(Why This Role?)
Ready to shape the future of paid social media strategy? As a Senior Paid Social Buyer at Hearst Magazines, you’ll drive performance across top platforms like Meta, TikTok, and Snapchat—powering content that reaches millions. This is your opportunity to lead campaign innovation, influence cross-functional strategy, and elevate digital advertising at one of the most iconic media companies in the world.

About Hearst Magazines (Why Us?)
Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S.—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics—inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world—and together, we are shaping what’s next.

Key Responsibilities (What You Are Doing)

• Launch and manage paid media campaigns across social platforms, including ad setup, creative selection, copywriting, and performance tracking.
• Analyze campaign data to identify optimization opportunities and report on key performance metrics like CTR, video completion rate, and engagement.
• Collaborate cross-functionally with Account Management, Sales, Marketing, Ad Ops, and Yield teams to ensure campaign success.
• Provide strategic input and best practices on paid social tactics, audience targeting, and campaign goals.
• Contribute to individual and team projects that explore platform innovation and audience engagement strategies.
• Mentor and support junior team members, helping to build knowledge and skills across the team.
• Drive process improvements and contribute to the overall growth and success of Hearst’s Paid Social team.

Qualifications (What We’re Looking For)

• 3+ years of relevant experience in paid social or performance marketing.
• Strong knowledge of established and emerging social platforms, especially Meta, TikTok, Snapchat, and Pinterest.
• Highly organized, detail-oriented, and creative, with the ability to manage multiple campaigns simultaneously.
• Proficiency in Excel and/or Google Sheets.
• Strong project management and cross-team communication skills.
• Experience working in agencies, publishers, or content/media companies is a plus.

Hybrid work schedule—this role requires working in the New York City office 4 days per week

Benefits (What We Offer)

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

The base salary for this role is between $66,000 - $77,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.