Karsh Hagan Madden (KHM) is an independent marketing agency formed through the merger of Karsh Hagan and Madden Media with 5 decades of creative and strategic legacy with 1 unified shop!
We blend bold storytelling with precision media, PR, geospatial targeting, and observation-led strategy to help brands close the gap between how they are seen and how they are felt. Madden built our reputation in destination marketing and tourism. Karsh has spent years building brands in healthcare, banking, higher education, and retail alongside it. Together, we believe the strongest brands build communities, and our goal is to differentiate them in a world where consumers want something that means something to them.
Find out more at https://khm.agency/
You're a Google Ads power user with 3+ years of hands-on experience under your belt. You know paid search inside and out-from keyword match types, smart bidding algorithms, and negative keyword architecture to Performance Max optimizations, Demand Gen, and Google Analytics (GA4).
Curiosity fuels you. You're always looking for better ways to drive conversions, lower CPL/CPA, and squeeze maximum ROI out of every campaign dollar. You thrive in a fast-moving, agency environment and love turning raw media data into clear, actionable stories for clients.
You're comfortable serving as a subject matter expert on paid search while remaining eager to collaborate across multi-channel media teams. Most importantly, you're ready to play a key role in a dynamic environment where every day brings new challenges and growth opportunities.
Precision, technical agility, and a relentless focus on performance are the hallmarks of our media team. We are seeking a Senior Paid Search Specialist / Media Buyer with 3+ years of specialized experience to lead and scale our search engine marketing (SEM) and Google ecosystem portfolio.
In this role, you will own the end-to-end strategy, setup, execution, and optimization of Google Search, Performance Max, Demand Gen, YouTube, and Display campaigns across a diverse set of destination marketing accounts. While Google Ads is your primary domain, you will also support secondary self-serve platforms (Meta, Microsoft/Bing Ads, Pinterest, etc.) and collaborate on integrated performance media campaigns.
Beyond day-to-day management, you will bridge the gap between media strategy and technical tracking: managing conversion tracking, leveraging GA4/GCM, optimizing keyword/ad group structure, maintaining strict budget pacing, and delivering impactful performance narratives to clients.
Travel: This role may require occasional travel, approximately once per year, for company meetings, team collaboration, or other business-related events.
Don't Meet Every Requirement?
That's okay! At Karsh Hagan Madden, we believe diverse backgrounds, perspectives, and experiences make us stronger. If this role excites you but your skillset doesn't line up perfectly with the qualifications above, we still want to hear from you. Who knows-you might bring something to the table we didn't even know we needed.
We like to keep it simple and transparent. Here's what the process may look like:
Note: Depending on the position, there might be a small assignment along the way to showcase your skills and creativity. Don't worry-we'll let you know in advance!
Heads up: At this time, we do not offer Visa sponsorship or relocation services.
Karsh Hagan Madden (KHM) is a community-powered brand, marketing, and communications agency.
We believe the strongest brands aren't invented—they're uncovered. That's why we partner with destinations, organizations, and purpose-driven brands to reveal the truths already living within their communities and transform them into moments that move people to believe, visit, connect, and act.
Through strategy, creative, media, public relations, technology, and AI, we help clients build trust before they ask for attention.
Because trust gives an idea somewhere to land.
