Flight Centre Travel Group

SENIOR PAID MEDIA SPECIALIST - RSA

Flight Centre Travel Group  •  Johannesburg, ZA (Onsite)  •  2 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

SENIOR PAID MEDIA SPECIALIST

ABOUT THE OPPORTUNITY

The Senior Paid Media Manager, based in our Johannesburg office, will lead the development, execution, and optimisation of data-driven paid media strategies across regions. Reporting to the Paid Media Northern Hemisphere Manager in London and collaborating within our digital hub, this role will partner closely with regional stakeholders to enhance brand visibility, drive customer acquisition, and deliver measurable business growth across multiple digital platforms.

As a senior member of the team, the Senior Paid Media Manager will provide strategic direction, identify new growth opportunities, and drive best practices across paid search, paid social, display, and programmatic channels. The role will ensure all advertising investments are cost-effective, performance-focused, and aligned with our brands' broader marketing and commercial objectives, while mentoring team members and influencing key stakeholders across the business

KEY RESPONSIBILITIES

  • Develop and execute paid media strategies aligned to regional and global marketing objectives.
  • Create comprehensive paid media plans across search, social, programmatic, display, video, and emerging channels.
  • Lead campaign delivery across Google Ads, Bing, Meta Ads, LinkedIn Ads, SA360, DV360, and other relevant platforms.
  • Monitor, analyse, and optimise campaign performance to achieve and exceed KPI targets.
  • Manage and allocate media budgets effectively to maximise ROI and business outcomes.
  • Own forecasting, budget planning, scenario modelling, and strategic recommendations.
  • Deliver performance insights and actionable reporting to regional stakeholders.
  • Act as the paid media subject matter expert, providing strategic guidance and best-practice recommendations.
  • Build strong relationships with regional marketing, brand, and digital teams.
  • Lead stakeholder meetings, performance reviews, and strategic planning sessions.
  • Collaborate with Growth & Demand teams to integrate paid media into broader marketing initiatives.
  • Ensure tracking, attribution, and campaign implementation accuracy using GA4, GTM, platform pixels, and related technologies.
  • Conduct quality assurance checks and troubleshoot platform, tracking, and performance issues.
  • Stay current on industry trends, competitor activity, platform developments, and emerging technologies.
  • Mentor and support a Paid Media Specialist while fostering a high-performance culture.
  • Support paid media initiatives across APAC regions when required.
  • Take ownership of campaign performance, proactively identifying opportunities, risks, and optimisation strategies.
  • Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

EXPERIENCE & QUALIFICATIONS

  • 5+ years of hands-on paid media or digital marketing experience.
  • Proven experience managing campaigns across paid search, paid social, display, programmatic, and video channels.
  • Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and related advertising platforms.
  • Experience with Search Ads 360 (SA360) and Display & Video 360 (DV360).
  • Hands-on experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4).
  • Strong understanding of attribution models, UTM parameters, GCLID, and FBCLID.
  • Proven experience managing substantial media budgets and delivering measurable ROI.
  • Strong analytical capability with experience using Google Analytics and Excel.
  • Experience working with cross-functional marketing and brand teams.
  • Experience in B2B marketing and lead generation strategies highly advantageous.
  • Excellent stakeholder management, presentation, and communication skills.
  • Bachelor's degree in Marketing, Business, Communications, or a related discipline.
  • Relevant platform certifications preferred.

#pnet

#LI-JM1#LI-Onsite

Flight Centre Travel Group

About Flight Centre Travel Group

Flight Centre Travel Group (FCTG) is one of the world’s largest travel companies, employing 15,000 like-minded individuals – known as ‘Flighties’.

Our story dates to 1973, when founder Graham Turner (aka “Skroo") and friend Geoff “Spy” Lomas buy a double-decker bus and take off on their first tour around Spain, Portugal and Morrocco, 3 years later forming the first business, Top Deck. After flight deregulations in the 80s our first retail "Flight Centre" stores opened in Australia in 1982, London in 1984, and NZ in 1987.

1987 was also the year we held our first “Global Gathering” awards event celebrating our amazing people, a tradition that continues to this day.

And in 2025 we launched our very first loyalty program, World360 Rewards! Our Australian customers now able to earn and redeem points across Flight Centre, Travel Associates, and Cruiseabout.

We’re in our 40s now and a lot has changed! With global headquarters in Brisbane, Australia, our company owned leisure and corporate travel businesses span three major regions: APAC, The Americas and EMEA.

Our flagship corporate travel management brand, FCM, extends our reach even further through a network covering over 100 countries via both company-owned operations and independent licensees.

With 30 brands across our global footprint, our team spans from customer-facing to internal support roles. The opportunities just as diverse – from a Travel Consultant at Flight Centre or Envoyage, to a Machine Learning Scientist in one of our tech pillars.

Together, we live and breathe our number one philosophy, Our People, driven by our purpose ‘To open up the world for those who want to see’.

Our values are simple and powerful - Ownership, Egalitarianism and Irreverence.

We support our people with opportunities to help you thrive, connect, give, move and be rewarded. Our people have access to a suite of curated benefits to ensure holistic wellbeing – from mental and physical health to financial freedom. 

Industry
Travel & Hospitality
Company Size
5,001-10,000 employees
Headquarters
South Brisbane, AU
Year Founded
Unknown
Website
fctgl.com
Social Media