Job Description

What you’ll do

• Own the paid acquisition engine end-to-end: planning, execution, optimization, scaling.
• Architect a clean, scalable campaign structure aligned with trial/QL goals.
• Manage pacing, forecasting, and budget efficiency with clear guardrails.
• Run funnel experiments.
• Partner with Content, Video, Design, and Marketing Automation to improve conversion across the journey.
• Maintain tracking hygiene (GA4, BigQuery, GTM, UTMs) and enhance attribution quality.
• Deliver clear, actionable insights — what happened, why, and what we change next.

What good looks like (first 90 days)

• Deliver a paid acquisition strategy tied to trial → QL → pipeline targets.
• Restructure Google/Meta/LinkedIn campaigns for clarity, scale, and profitability.
• Baseline CAC and conversion metrics; establish a weekly optimization rhythm.
• Ship creative, audience, and landing page tests with measurable improvements.
• Launch reporting that informs decisions — not dashboards with noise.

Required experience

• 4–6+ years running high-ownership paid acquisition for B2B SaaS.
• Strong proficiency in Google Ads (Search/PMAX), Meta Ads, and LinkedIn Ads.
• Demonstrated ability to reduce CAC and scale profitable channels.
• Strong analytical capabilities: diagnosing issues, proposing fixes, and acting fast.
• Practical experience with GA4, Looker/Tableau, UTMs, and conversion tracking.
• Comfortable working cross-functionally.
• Ownership mindset — you take responsibility for outcomes, not tasks.

Skills and traits we value

• Structured thinking and crisp communication.
• Speed with discipline — you test fast, but with a clear hypothesis.
• Curiosity about new ad formats, AI-driven bidding, and emerging channels.
• High accountability and clarity in reporting.

Tools you’ll likely use

• Google Ads, Meta Ads, LinkedIn Campaign Manager
• GA4, BigQuery, Looker/Tableau
• GTM, keyword tools, creative testing frameworks
• LP optimization tools (Clarity)

Success metrics

• QL + trials
• CAC on paid channels