Paid Media Strategy & Execution:

• 
  Develop and manage comprehensive paid media strategies across Meta and TikTok to drive e-commerce sales.

• 
  Optimise campaigns for KPIs like
  ROAS, CPA, and CLTV
  .

• 
  Conduct
  A/B testing
  on creatives, copy, and audience segments.

• 
  Efficiently manage and allocate advertising budgets for maximum ROI.

Cross-Platform Advertising:

• 
  Plan and execute campaigns on
  Snapchat, X (Twitter), and Reddit
  , tailoring strategies to platform-specific audiences.

• 
  Explore emerging advertising platforms for new growth opportunities.

Analytics & Reporting:

• 
  Monitor and analyse campaign performance using
  Meta Ads Manager, TikTok Ads Manager, and Google Analytics
  .

• 
  Prepare detailed performance reports, providing insights and recommendations.

• 
  Leverage data to drive strategic decisions and improve campaign outcomes.

Organic Social Media Management:

• 
  Oversee planning and scheduling of
  organic social media posts
  , ensuring alignment with paid strategies.

• 
  Implement post-boosting strategies for enhanced engagement.

• 
  Collaborate with content creators for engaging and brand-consistent social media content.

Platform Knowledge & Continuous Learning:

• 
  Stay current with platform updates, trends, and best practices.

• 
  Participate in ongoing training and share insights with the broader team.

Requirements

Experience:

• 
  3–5 years of hands-on experience in paid media buying on
  Meta and TikTok
  within the
  e-commerce sector
  .

• 
  Proven record of achieving KPIs in paid media campaigns.

• 
  Experience with
  Snapchat, X (Twitter), and Reddit
  advertising is highly desirable.

Skills:

• 
  Strong analytical skills to interpret data and optimise strategies.

• 
  Proficiency with
  Meta Ads Manager, TikTok Ads Manager, Google Analytics
  , and other relevant platforms.

• 
  Excellent understanding of
  organic social media strategies
  .

• 
  Creative thinker with the ability to develop compelling ad creatives.

• 
  Strong communication and collaboration skills.

Preferred Qualifications:

• 
  Experience in a
  fast-paced agency environment
  or managing multiple e-commerce accounts.

• 
  Familiarity with
  Shopify or WooCommerce
  .

• 
  Knowledge of
  customer journey mapping and sales funnel optimisation
  .

• 
  Ability to mentor junior team members.

Tools & Platforms:

• 
  Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, X (Twitter) Ads, Reddit Ads

• 
  Google Analytics, Google Tag Manager

• 
  Project management tools (Basecamp, Teams, Slack)

Desirable Skills (Bonus):

• 
  Proficiency in
  Canva, AdCreative.ai
  , and
  TikTok's Symphony Creative Studios
  .

• 
  Awareness of emerging
  AI-driven design tools
  for streamlined ad creation

Benefits

Benefits

• 
  Competitive salary
  and
  performance-based bonuses
  .

• 
  Remote work opportunities
  .

• 
  Support for
  professional development
  , including training and industry events.

• 
  Collaborative and inclusive company culture.

• 
  Opportunity to work with a
  dynamic team
  and contribute to the growth of innovative e-commerce brands.