The purpose of this role is to lead and manage the implementation and execution of CRO strategies and the day-to-day communication with clients to help achieve their goals.
Introduction to thedentsu Optimisation & UX team
We are part of one of the world's largest digital-first end to end mediaagencies, andoffer CRO & UX to some of the world's top companies. We run our team as a smalleragencyso you get the security of a large agency network, and the autonomy of an independent agency.You will be part of a close-knit team of specialists that work together to create customer focused strategies to improve our clients’ website experiences.We are growing our CRO department and are looking for people to lead our CRO and UX projects.
Our clients include Specsavers, Asda, Dr Martens, Honda, Pets at Home, People’s Postcode Lottery, Jurys Inn and more.
Whether you have a background in CRO and A/B testing, User Research, UX Design, Ecommerce trading, Digital Marketing or Data analysis, if you want to gain experience working for a leading agency and super-charge your career then please don’t hesitate to apply.
Key responsibilities:
As a Senior Optimisation Manager, you will manage a team of CRO & UX specialists that offer end-to-end Optimisation & UX delivery across clients. Whilst you will be the senior escalation point for your team and clients, you will have the support of the senior leadership team and people in similar roles, meaning you will have the freedom to make your mark on our department, but in a supportive environment.
As aSenior Optimisation Manager (POD Lead)your focus will be to:
Lead a team of CRO & UX Specialists, including Strategists, Designers, Data Analysts, Researchers and Developers. This will include resource management,prioritisationand the direct management of the team. You will have support from experts in Data, Design, Research and Development sodon’tneed to be experienced in all these disciplines.
Oversee a portfolio of client accounts, providing guidance to theteamsleading each account, ensuring that our clients get value for theirinvestment
Review yourteamsclient strategies, ensuring they align with long-term clientobjectives These can include but are not limited to A/B testing, a page/journey redesigns, optimisation of the acquisition journey and site speed optimisation.
Be accountable for your clients,determiningpotential threats and finding solutions to keep clients happy and investing in ourservices
Lead annual,quarterlyand monthly reviews for clients, communicating the success of our optimisation programmes with senior clientstakeholders
Instilla culture of evidence-based approach to website optimisationthroughout the team, using quantitative and qualitative methods totruly understandour clients’ products and customers.
Direct resource planning for your team, working with the Strategists to set deadlines and prioritise activity.
Build relationships with our wider agencyteams;such as PPC, SEO, Social, Affiliates, Analytics etc. Using these relationships to find ways tocollaborate
Find areas for revenue growth, increasing your client investment, finding cross-sellopportunitiesor working with our sales team to bring in newclients
Organise and deliver trainingsessions for all members of the team
Analyse our proposition and work with your team toadvanceourservices, innovating and harnessing the skills of the team to ensurewe’reat the forefront of CRO in themarket
We are looking for:
The successful candidate will need to be able to manage a team and portfolio ofclientsso the following skillsets arerequired
Direct management experienceincluding creating and following personal development plans.
You need to have comprehensive knowledge of CRO and UX, covering A/B-testing,personalisationand UXprojects
Excellent communication skills, being able to lead difficult client calls/meetings at short notice and steer them to actionableconclusions
Ability to mentor and coach your teamon all things CRO, and instilla desire for them to continually learn anddevelop
What we offer
This isa permanentrole
The team is based in our London or Manchester office butoperatesunder flexible working arrangements
As well as a competitive salary,you’llenjoy a benefits package that you can tailor to your needs
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation,benefitingour employees, partners, and communities.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
#LI-Hybrid
Location:
London
Brand:
Amplifi
Time Type:
Full time
Contract Type:
Permanent
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
