AutoScout24

Senior Online Marketing Manager (m/f/d)

AutoScout24  •  Munich, DE / Berlin, DE (Onsite)  •  22 days ago
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Job Description

A career driven by you.

Join AutoScout24 Group and experience life in the fast lane. As an Online Marketing Manager – AI & Performance, you'll drive Performance Marketing, Paid Social and Display Retargeting across eight European markets and four brands. Working at the intersection of Digital Marketing, AI, Data and Marketing Automation, you'll build scalable campaigns that reach more than 30 million monthly users.

Why this role is unique

  • Own Performance Marketing campaigns across multiple European markets.
  • Drive Paid Social, Display Retargeting and AI-powered marketing at scale.
  • Shape the future of AI, Marketing Automation and MarTech
  • Work with leading advertising platforms, data and technology.

What you'll do

  • Own and optimise Performance Marketing campaigns across channels such as Meta, TikTok, YouTube, Criteo and RTB House
  • Drive the adoption of AI and Generative AI to improve campaign performance, automation and marketing workflows.
  • Build scalable marketing capabilities through feed management, conversion tracking, marketing automation and data-driven optimisation.
  • Analyse campaign performance and translate data into actionable business recommendations.

What you'll bring

  • 5+ years of experience in Performance Marketing, Digital Marketing or Paid Media, ideally managing feed-based campaigns across web and app.
  • Proven experience integrating AI, Generative AI or AI-powered tools into marketing workflows.
  • Strong analytical skills with a deep understanding of ROAS, CPL, CTR, CPM and CPC
  • Hands-on experience with Meta Ads, TikTok Ads, YouTube Ads, Display Retargeting and performance optimisation.
  • Collaborative, hands-on mindset with experience working in international, cross-functional teams.
  • Fluent in English.

Nice to have

  • Experience with App Marketing and app performance campaigns.
  • Experience with ProductsUp, Channable, AppsFlyer, Adjust, Google Tag Manager (GTM), server-side GTM (sGTM), Conversions API (CAPI) or Meta Events Manager
  • Experience with SQL, BigQuery, Adverity, QuickSight or similar analytics platforms.
  • Another European language.

A culture of growth

With colleagues from over 50 nationalities, we offer an inclusive environment where you can learn, grow and make an impact.

Ready to shape the future of AI-powered Performance Marketing? Apply now and join AutoScout24 Group.

AutoScout24

About AutoScout24

As the largest pan-European online car market with over 2 million vehicle offers, around 30 million users per month, more than 43,000 car dealer partners and over 800 employees, AutoScout24 offers innovative solutions and empowering services.

The company's footprint includes the European core markets of Germany, Belgium, Luxembourg, the Netherlands, Italy, France, Austria, Norway, Denmark, Poland, and Sweden.

The AutoScout24 Group offers a wide range of automotive solutions, enabling users to find, finance, buy, subscribe to, lease, and sell both used and new cars. As a comprehensive marketplace for mobility, AutoScout24 makes targeted investments in the growth areas of leasing, car subscriptions, electromobility and online car buying.

With AutoScout24 smyle, the marketplace enables its users to buy used cars entirely online and have them delivered right to their doorstep. Fully financed, insured, and registered – ready to drive. Germany's largest marketplace for leasing offers, LeasingMarkt.de, has been part of the AutoScout24 Group since 2020. The B2B auction platform AUTOproff joined the Group in 2022. Collectively, these marketplaces are significantly driving the digitalization of the European car trade.

AutoScout24 is committed to making the internet a safer place. We are proud to be one of the founding members of the initiative "Sicherer Autokauf im Internet” (Initiative for Safe Car Purchasing Online).

Industry
IT & Software
Company Size
501-1,000 employees
Headquarters
München, DE
Year Founded
Unknown
Website
autoscout24.com
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