Job Responsibilities
· Drive growth and expansion of WWF-India’s online Conservation Products business.
· Manage all existing eCommerce channels for Conservation Products, including the WWF-India online store, Amazon etc.
· Manage online backend operations and product catalogue.
· Monitor and optimize product portfolio performance across pricing, margins, inventory and sales.
· eCommerce & Website Management
o Manage and optimize the organization’s eCommerce platform and online store and Amazon
o Oversee product listings, pricing, inventory coordination, promotions, and order workflows.
o Ensure timely stock updates and order management across channels.
o Ensure website content related to products, campaigns, and sales initiatives is accurate, engaging, and updated regularly.
o Coordinate with web developers/design teams for website improvements, landing pages, and user experience optimization.
o Monitor website performance, traffic, conversions, and sales analytics.
· Digital Marketing & Sales Growth
o Develop and execute digital marketing (DM) campaigns (with assistance from the DM team) to increase online sales and visibility of conservation products.
o Plan and implement promotional campaigns around wildlife awareness days, seasonal campaigns and special events.
o Manage the social media handle and generate promotional content – including designing posts and related collateral for branding and selling online
o Drive customer acquisition and retention through email marketing, social media, SEO, SEM, and paid digital campaigns.
Senior Officer/Assistant Manager eCommerce - Conservation Products
o Collaborate with the communications team to create compelling storytelling-led campaigns aligned with the organization’s mission.
· Content & Brand Communication
o Develop engaging product descriptions, campaign copy and promotional content.
o Ensure brand consistency across all digital sales and communication channels.
o Support visual merchandising and campaign presentation across website and social media platforms.
· Reporting & Analytics
o Track KPIs related to online sales, campaign performance, customer engagement, and website traffic.
o Generate regular performance reports and insights for internal stakeholders.
· Partnerships & Coordination
o Explore partnerships and collaborations that can enhance product visibility and revenue generation.
o Manage onboarding and operations across new eCommerce platforms and marketplaces.
Graduate in any discipline. A degree in marketing will be helpful.
· Minimum 3 years of experience in eCommerce operations, online sales, or managing digital retail platforms.
· Strong understanding of major eCommerce marketplaces and their backend systems, including Amazon and similar platforms.
· Experience in managing online product catalogue, inventory, pricing and digital sales campaigns.
We, at WWF, believe that humans can live in harmony with nature. In India, we’re studying snow leopards in the Himalayas, tracking tigers in the Terai and Kanha Pench corridor, working with businesses to develop green modules and with communities to find ways to reduce their dependence on forests, among many other projects. There’s a lot more that we do – and we need people with heart to help us do it.
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