Job Description

This role is responsible for driving marketing strategy and execution for the assigned product category, including product launches, pricing, and channel development. It collaborates with cross-functional stakeholders to ensure alignment, while managing sales, budget, and overall performance to achieve business targets.

Role and Responsibilities

• Manages marketing of assigned product category including both basic product marketing needs and tactical responsibilities.

• Supports assigned local branch with marketing programs and promotions

• Bridges gaps between branch and Thailand Head Office to align with Global Operations Center

• Works with internal executives to determine annual strategic direction

• Implements and oversees all marketing initiatives within assigned product category including launching of new products

• Manages relationships with key internal (operations, logistics, supply chain, R&D, product allocation, etc.) and external partners (customers, trainers, agencies, third party companies, etc.)

• Manages marketing budget and oversees all marketing spending

• Creates and analyzes marketing strategies for local markets and evaluates price position strategies

• Evaluates channel marketing opportunities and executes appropriate marketing plans

• Determines appropriate partner margins

• Performs market research on assigned product category as needed

• Generates month-end inventory reports

• Reviews retail/distribution channel performance and manages accordingly

• Manages sales teams towards monthly and quarterly sales objectives and ensures strategic direction is implemented

• Prepares presentations to key partners on all products within assigned category

• Schedules and attends customer training meetings

• Prepares for and attends trade shows to promote products within assigned product category

• Sets marketing programs to shift aging inventory

• Generates performance reports to top management

• Other duties to be assigned as needed

Skills and Qualifications

• Develops professional expertise by complying with company policies and procedures

• Works on problems of moderate scope where analyzing situations or data requires a review on various factors

• Exercises judgment within defined procedures and practices to determine appropriate action

• Normally receives general instructions on routine work with detailed instructions on new projects or assignments

• Generally requires a bachelor's degree with a minimum 2 years related experience, or advanced degree without experience

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