Job Description

An Assistant Manager is responsible for the leasing marketing matters, including retail marketing, digital marketing, and brand building & promotions.

Responsibilities

Brand Building & Promotions

• Branding and marketing for leasing portfolios, in particularly for Nina Mall and other malls under Chinachem Group
• Develop and manage advertising and promotional program in the year plan, including budget and expense
• Coordinate with agencies and suppliers for implementation of campaigns. Ensure agencies to have a clear understanding of the marketing strategy and able to support delivery and achieve the desired results
• Generate idea for the decoration of the malls to deliver high standards of works

Digital Marketing

• Plan and implement efficient promotion strategies on social platforms (Facebook/IG/ WeChat etc.)
• Initiate and execute digital campaigns via content development, social media activities, SEO/SEM, media & KOL management to generate brand awareness, drive traffic, lead generation, and conversions
• Organize and implement various online and offline marketing campaigns to increase mall awareness

Retail Marketing

• Prepare online and in-mall communications
• Plan and organise various marketing programmes to increase the turnover of the mall
• Run PR and promotion activities for shopping malls and to prepare media planning to get more media exposure
• Maintain good relationships with the malls’ tenants and strategic partners
• Liaise with different associates for holding various joint promotion activities in shopping malls
• Plan and execute spending stimulation program to boost tenant sales
• Oversee the venue operation, manpower and logistic arrangements to ensure smooth event staging

Requirements

• Bachelor degree in Business Administration, Marketing or digital related disciplines
• Minimum 8 years’ work experience in shopping mall promotions or retail or PR agencies
• Familiar with PC software e.g. MS word, PowerPoint etc.
• Strong excel skills is required
• Experience with property developers or digital agencies is an advantage
• Able to work independently to meet multiple project deadlines