Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Who we are
We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise and we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience.
Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group International, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.
Why we need you
We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.
If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.
We are seeking a highly organised and experienced individual who is curious about the world of online gaming and regulation. You’re a confident, creative thinker with a knack for innovation and a belief that every problem has a solution. Here, you’ll have the opportunity to try new ideas and lead the way in creating inspiring experiences for our clients and everyone around you. This role involves close collaboration with the studio, marketing, and other departments to ensure smooth and efficient project execution, delivered timeously and within scope. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.
What you’ll do
You’ll take ownership of work that gives us our competitive edge, including:
Creative Development & Delivery: Define and lead innovative audio‑visual concepts that are on brand and on CI. Oversee delivery across all AV outputs, including squeeze‑backs, videos, LED content, and motion assets, ensuring work is accurate, well‑crafted, and aligned to media best practice.
AV Craft & Proactive Work: Drive excellence in AV craft, accuracy, and execution. Develop fresh, original proactive work and ideas beyond the brief when required, setting a high creative standard across the team.
Product Knowledge: Build and maintain a strong understanding of our products and customers per region, empowering the team to create more informed and effective audio‑visual solutions.
Ideation & Collaboration: Collaborate with Studio Leads and creative partners to ideate on brand experiences. Share work and feedback openly within the team and across stakeholders. Partner with agencies and internal teams to ensure brand consistency and strong execution. Stay up to date with industry developments and tools and share learnings with the wider studio.
CI Management: Ensure all audio‑visual output is compliant with corporate identity guidelines. Communicate, uphold, and support CI standards across the AV team.
Metrics & Analysis: Use performance metrics and project data to evaluate creative effectiveness and improve solutions and guidelines. Share insights with the team to support informed decision‑making and continuous improvement.
Leadership Support: Support the Head of Design in growing the Studio into an effective creative hub. Roll out strategic plans from the Head of Design and provide regular feedback on team performance, delivery, and growth.
Agility: Remain agile and adaptable to changing business priorities, reshuffling work and resources to meet urgent delivery requirements when needed
AI Proficiency: Stay ahead of the latest AI tools, trends, and creative workflows. Use AI to push ideas further, work faster, and improve creative output across design, motion, editing, and production, while keeping craft and creative judgement at the centre.
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
What you’ll bring
You’re someone who brings:
Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
Strong organisational skills and the ability to manage multiple projects without dropping the ball
Exceptional attention to detail and a commitment to high‑quality work
Adaptability – you stay sharp, productive and positive in fast‑moving environments
A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
At least 6 years of relevant experience, including a minimum of 2 years working for a recognised brand within sports, media, entertainment or gambling.
A natural communicator, leader, and mentor who brings strong conceptual thinking and solutions to everything they do, inspiring the team to be brave and creative while maintaining strong delivery discipline.
A digital‑first, seasoned leader with a proven track record of creative excellence, conceptual ability, strategic thinking, and creative team management.
Excellent knowledge of the Adobe Creative Suite, with the ability to execute and evaluate creative work using Microsoft applications such as: PowerPoint, Word, and Excel.
A self‑starter who takes initiative and actively works towards growing the creative capability and profile of the team.
Specific software experience: Premier Pro, After Effects, Dreamweaver, Photoshop, Illustrator. 3D Software.
Desirable skills you’ve got up your sleeve
It would be great if you also have some the following skills:
In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
Experience in developing and executing customer retention strategies
Experience in selecting of Voice Over Artists
Experience in shoot and TVC production
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.
These competencies are:
Adaptability
Ownership and accountability
Initiating action
Resilience
Team orientation
Integrity
Innovation
What you’ll get back
We invest in your growth and wellbeing, so you can bring your best:
Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
Your progress matters Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
Support that has your back Our Employee Assistance Programme offers resources for you and your family.
Vitality Health Care
Unum Dental
Life Assurance & Income Protection
Tusker car scheme
Cycle to Work
Retail discounts
Ready to feel superclass?
At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.
Game on!
*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
*Shortlisted candidates may need to complete an assessment.
This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow!

Founded in 2006, Betway Group is a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC).
We are a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting.
By developing and utilising the very latest technologies, we have remained at the forefront of the online gaming industry, providing innovative and interactive gaming experiences in a fair, safe and responsible environment.
Driven by our shared vision to become the global leader in the online sports betting and casino industry, our people are forward-thinking, team-players who thrive on a collective diversity of skills and backgrounds.
We provide our teams with the tools to create market-leading, cutting-edge interactive gaming experiences, from pre-game and live sports betting, to esports and casino.
We bring our people closer to the action – putting them at the heart, making them feel part of it.
We live and breathe our values – these values define how we conduct ourselves in everything we do shaping how we interact with each other, our customers and our business partners.
If you can imagine yourself in an environment which thrives off collaboration, and where everything is possible, then Betway could be the place for you.
So, why not check out our vacancies.