Hybrid in Denver or Carbondale, CO | 2 days per week in office required
At Backbone, we live by the mantra that passion drives results. We partner with leading active lifestyle brands to drive growth through integrated media and communications. We only work with brands we believe in, and we pair teammates with brands that match their interests and expertise. You'll join a team of smart, driven marketers who share a passion for the outdoors and for doing great work for great brands.
The Senior Media Strategist is a client-facing role on our Media team. You'll own client relationships, build cross-channel strategies that connect brand, performance, and community, and clearly explain how each channel drives the client's business goals. You'll forecast, measure results with incrementally testing, and move spend toward what drives profitable acquisition, retention, and loyalty.
The ideal candidate is a proactive, decisive critical thinker with a track record in performance media and a knowledge of brand and traditional media. You tell clients what the data says, even when it isn't what they hoped to hear. You care about access to the outdoors and the brands working to protect it, and you bring empathy to clients and teammates alike. This role mentors and trains team members but does not have direct management responsibilities.
The Essentials
Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.
Salary: $75,000-$90,000 annually plus benefits, depending on experience
About Backbone Media: We are the country’s leading active lifestyle media agency. For 29 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.
Please no phone calls regarding job inquiries.
Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.
At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing, and retail marketing.
From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.
Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust, and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.
Check out our website to learn more about us and what we do.
