The Job
The Senior Media Measurement Analyst will work on the Analytics team serving high-priority client accounts. This role develops and uses Backbone’s measurement capabilities to inform action from our media strategy teams for clients. Responsibilities include defining and owning cross-channel measurement strategies, analyzing data, fostering trusted client relationships, and connecting our agency’s services to our clients’ business performance.
We’re looking for a collaborative and experienced media measurement analyst who is comfortable shaping a measurement framework and working hands-on in the data. Success is defined by the ability to communicate media performance and measurement strategy in the context of the client’s business and our media plan, ensuring that every insight connects to a decision.
This position requires in-person work from our Carbondale, CO, or Denver, CO office 2-3 days/week, with remote work flexibility the rest of the week.
The Work
Lead the media measurement strategy and testing agenda for key client accounts and work with Analytics leadership to design and evolve these strategies
Serve as an Analytics lead for Backbone service teams and client representatives, maintaining direct, trusted relationships with each
Present clear performance results to clients and internal collaborators in terms of business impact and media plan objectives
Design and evaluate media experimentation (brand lift studies, brand tracking, geo testing, etc.) to inform strategy
Implement and interpret results from relevant media, web, and measurement models (web analytics, attribution, MMM, incrementality etc.)
Collaborate with media and other service teams to coordinate shared workflows and contextualize insights to inform actionable media strategy recommendations
The Essentials
Bachelor’s Degree with coursework in relevant fields of study such as marketing, data analytics, business, etc.
5-7 years of professional experience in media, measurement, analytics, or strategy, including direct client-facing work
Your Capabilities
Exceptional ability to translate data into clear, compelling narratives for client and non-technical stakeholder audiences
Deep understanding of marketing measurement methodologies (attribution, incrementality, media mix modeling, brand lift studies, brand tracking), media KPIs, concepts, and terms
High data literacy with a willingness to get hands-on with advanced data analysis and visualization
Strong, confident, client-facing communication and presentation skills
Comfort using Claude and other AI-powered tools to accelerate analysis and reporting, with a desire to develop these skills further
Strong initiative, a desire to learn new concepts and skills
Detail-oriented, with exceptional critical-thinking and problem-solving skills
Ability to prioritize and adapt to changing workstreams
The Extra Mile
Python, R, SQL, and/or other programming experience
Familiarity with Hex or other notebook tools
Familiarity with Claude Code or AI-powered code editors
Experience building media measurement models (media mix modeling, multi-touch attribution, incrementality)
Familiarity with digital ad tracking technology (tags, pixels, conversion events, UIDs, and other user tracking technology) sufficient to collaborate effectively with technical teams
Understanding of Backbone’s core values
A love of the outdoors
A sense of humor
Salary: $80-$90k annually
Benefits: Health (including Employer 100% paid option), Dental, Vision, 401k match
Perks: Flex time, powder days, wellness incentives, work from home/remote work options, office kegs, team hikes, floats, runs and playtime
Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.
About Backbone Media:
We are the country's leading active lifestyle media agency. For 30 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies with offices in Carbondale and Denver, Colorado. Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.
Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.
Please no phone calls, direct messages, or emails regarding job inquiries.
At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing, and retail marketing.
From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.
Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust, and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.
Check out our website to learn more about us and what we do.
