This is a remote position.

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  Own full-funnel paid media strategy and execution, primarily across Meta Ads
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  Review client offers, audiences, funnels, and campaign goals to build effective paid media strategies
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  Build campaign structures, audience strategies, creative testing plans, and optimization frameworks
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  Launch, monitor, and optimize campaigns based on performance data and conversion outcomes
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  Manage campaign performance with strong attention to lead quality, cost efficiency, and scalability
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  Recommend strategic changes before making major campaign adjustments

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  Diagnose underperforming campaigns across the full conversion path, not just the ad account
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  Identify whether performance issues are coming from creative, offer positioning, landing pages, lead quality, CRM setup, response time, or automation gaps
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  Track and interpret key metrics such as CTR, CPL, ROAS, conversion rate, lead response time, and appointment-booking performance
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  Recommend practical improvements to strengthen the campaign-to-conversion flow
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  Continuously improve campaigns based on data, lead behavior, and funnel performance

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  Work inside GoHighLevel to ensure campaigns are connected to pipelines, forms, tags, booking flows, and follow-up automations
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  Check that leads are routed correctly from ads into the CRM and appropriate follow-up systems
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  Coordinate with GHL VAs or technical support team members through the ticketing system to keep campaign builds aligned
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  Flag gaps in tagging, routing, attribution, booking flows, or automation logic
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  Ensure appointment-booking campaigns trigger the correct workflows and nurture sequences

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  Develop creative angles, hooks, messaging ideas, and testing concepts for paid campaigns
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  Use AI tools to support ad copy, creative direction, campaign analysis, and optimization workflows
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  Review creative performance and recommend iterations based on audience response and campaign data
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  Collaborate with designers, editors, or creative support teams when needed
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  Stay proactive in testing new creative approaches, formats, and campaign directions

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  Prepare clear, client-ready performance updates and campaign reports
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  Communicate campaign results, concerns, recommendations, and next steps proactively
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  Explain what is working, what is not working, and what needs to be adjusted
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  Flag risks early and bring solutions before issues escalate
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  Take ownership of campaign outcomes, timelines, and follow-through without needing constant supervision

Requirements

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  At least 4–5 years of hands-on media buying experience
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  Deep Meta Ads expertise with experience owning accounts end-to-end
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  Strong understanding of paid media strategy, campaign structure, creative testing, audience testing, and optimization
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  Ability to diagnose account performance issues using a clear and structured process
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  Strong full-funnel understanding, including CPL, CTR, ROAS, conversion rate, lead response time, and funnel performance
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  Confident working inside GoHighLevel, including CRM, pipelines, automations, tags, forms, and booking flows
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  Strong analytical thinking, problem-solving, and decision-making skills
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  Clear written and verbal English communication skills
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  Proactive, organized, and able to work independently with minimal supervision
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  Comfortable with U.S. hours overlap and Level Up’s time-tracking process
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  Looking for a long-term role, not a short-term contract or side gig

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  Experience with Google Ads, TikTok Ads, or programmatic advertising
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  Experience with AI creative tools such as Midjourney, Runway, Sora, Ideogram, or similar platforms
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  Familiarity with automation tools such as n8n, Make, or Zapier
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  Experience working with appointment-booking funnels, service-based businesses, or AI/automation agencies
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  Experience coordinating with designers, editors, GHL VAs, automation specialists, or technical support teams