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  Plan, launch, and manage Meta Ads campaigns (Lead Generation / Sales) including advanced targeting, lead form optimization, creatives, and budget allocation.
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  Manage Google Ads campaigns (Search, Performance Max, Remarketing) with Conversion/Conversion Value objectives, ensuring proper tracking and attribution.
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  Can deal with Google Tag Manager (GTM) and GA4 configure events, conversions, and validate data .
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  Design structured strategies and methodologies (Hypothesis → Testing → Learning → Scaling).
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  Develop weekly/monthly dashboards and performance reports with accurate KPIs (Spend, CTR, CVR, CPL, CPA, ROAS).
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  Adapt campaigns to the Saudi market culture, language, and consumer behavior audience segmentation.
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  Collaborate with sales to align lead follow-up and improve.

Requirements

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  3+ years of proven experience in performance marketing with focused on the Saudi market and B2B services.
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  Demonstrated success in running Lead Generation campaigns on Meta and Conversion-focused campaigns on Google, supported with case studies and performance numbers.
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  Strong analytical and strategic thinking mindset with a clear methodology for experimentation.
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  Solid understanding and ability to calculate ROAS.