Job Description

This is us

At Avenga, we believe that human creativity empowers technology that matters. Operating globally, our 6000+ specialists provide a full spectrum of services, including business and tech advisory, enterprise solutions, CX, UX and Ul design, managed services, product development, and software development.

About the Role

We're looking for a Senior Marketing Specialist to support the Head of Marketing in executing the go-to-market strategy for selected priority verticals (Consumer & Industrials, BFSI & TMT) .

In this role, you'll help drive the full marketing mix—from brand positioning and content creation to demand generation, account-based marketing (ABM), and flagship industry events. Working closely with commercial, sales, and delivery teams, you'll develop and execute marketing initiatives that strengthen our brand, generate qualified pipeline, and contribute directly to business growth.

If you're a hands-on B2B marketer who enjoys managing campaigns, collaborating with stakeholders, and delivering measurable results in a fast-paced technology environment, we'd love to hear from you.

What You'll Do

• Support the planning and execution of marketing campaigns for the selected verticals.

• Help drive brand awareness, demand generation, and account-based marketing initiatives.

• Create and coordinate marketing content across digital channels.

• Organize and support industry events, webinars, conferences, and sponsorships.

• Work closely with sales and internal stakeholders to align marketing activities with business goals.

• Monitor campaign performance and identify opportunities for improvement using marketing and CRM tools.

• Stay up to date with the latest marketing trends and AI-powered tools.

What You'll Bring

• 5+ years of experience in marketing, preferably within IT services, technology, or another B2B environment.

• Proven experience planning and executing successful marketing campaigns.

• Strong knowledge of digital marketing, demand generation, lead generation, and brand management.

• Experience with marketing automation platforms, CRM systems, and marketing analytics tools.

• Proficiency in Microsoft Office and AI-powered productivity and marketing tools.

• Experience organizing events, conferences, sponsorships, or webinars is considered an advantage.

• Excellent communication and stakeholder management skills.

• Ability to manage multiple projects in a dynamic, fast-paced environment.

• Strong analytical mindset with a data-driven approach to decision-making.

• Previous experience with BFSI, TMT, Consumer or Industrial vertical is welcome

• Professional fluency in English (C1), both written and spoken.

·
At Avenga, everyone matters. We provide equal opportunities in recruitment, career development, and leadership, regardless of race, ethnicity, gender identity, sexual orientation, disability, age, religion, or any other characteristic. We are committed to fostering a work environment where our diverse community of employees, candidates, and business partners actively shapes our growth. By bringing together people from different backgrounds and experiences, we build a workplace where everyone feels free to be themselves while honoring the boundaries of others.