The Senior Specialist, Marketing and Insights develops and executes marketing strategies that support organizational and service line and program goals. This role partners closely with internal clients to address business challenges through strategic marketing consultation and collaboration with marketing and communications teams. The Senior Specialist leads annual service line marketing planning and execution across owned, earned, and paid channels, working with subject matter experts to deliver integrated, data‑informed initiatives. Serving as the primary relationship manager for multiple service lines and programs, the role oversees project communication, execution of marketing tactics, timelines, budgets, and performance reporting to ensure successful outcomes.
** This role offers a hybrid work arrangement, requiring 2-3 days on-site each week to collaborate effectively with team members and stakeholders while maintaining flexibility for remote work. **
JOB RESPONSIBILITIES
Service Line Relationship Management
Serve as the primary marketing relationship manager for multiple service lines and programs, building and maintaining strong client partnerships.
Manage client expectations, proactively identify risks or issues, and escalate as appropriate.
Communicate project status, performance, and results to clients and marketing leadership.
Annual Service Line Marketing Planning and Execution
Develop and execute annual integrated marketing plans and messaging strategies for divisions and service lines, with a focus on patient/family and subspecialist audiences.
Partner with channel experts across paid, owned, and earned media to design and activate integrated plans.
Lead marketing and communications teams in executing plan tactics, including digital marketing, content development, direct marketing, and advertising.
Strategic Marketing Consultation and Execution
Provide strategic marketing consultation to service lines to address business challenges and achieve goals.
Collaborate with clients to define objectives and deliver proactive, solution‑oriented marketing and communications counsel.
Identify marketing opportunities in partnership with paid, owned, and earned channel experts.
Serve as marketing project manager, ensuring initiatives align with client expectations and are delivered on time and within budget
JOB QUALIFICATIONS
Bachelor's degree in a related field
2+ years of work experience in a related job discipline
Primary Location
Vernon Manor
Schedule
Full time
Shift
Day (United States of America)
Department
Marketing & Comm Admin
Employee Status
Regular
FTE
1
Weekly Hours
40
*Expected Starting Pay Range
$61,401.60 - $78,291.20
About Us
At Cincinnati Children’s, we come to work with one goal: to make children’s health better. We believe in a holistic team approach, both in caring for patients and their families, and in advancing science and discovery. We strive to do better and find energy and inspiration in our shared purpose. If you want to be the best you can be, you can do it at Cincinnati Children’s.
Cincinnati Children's is:
Recognized by U.S. News & World Report as a top 10 best Children's Hospitals in the nation for more than 15 years
Consistently among the top 3 Children's Hospitals for National Institutes of Health (NIH) Funding
Recognized as one of America’s Best Large Employers (2025) , America’s Best Employers for New Grads (2025)
One of the nation's America’s Most Innovative Companies as noted by Fortune
Consistently certified as great place to work
A Leading Disability Employer as noted by the National Organization on Disability
Magnet® designated for the fourth consecutive time by the American Nurses Credentialing Center (ANCC)
We Embrace Innovation—Together. We believe in empowering our teams with the tools that help us work smarter and care better. That’s why we support the responsible use of artificial intelligence. By encouraging innovation, we’re creating space for new ideas, better outcomes, and a stronger future—for all of us.
Comprehensive job description provided upon request.
Cincinnati Children’s is proud to be an Equal Opportunity Employer committed to creating an environment of dignity and respect for all our employees, patients, and families. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, genetic information, national origin, sexual orientation, gender identity, disability or protected veteran status. EEO/Veteran/Disability
Cincinnati Children’s, a nonprofit academic medical center established in 1883, offers services from well-child care to treatment for the most rare and complex conditions. It is the Department of Pediatrics at the University of Cincinnati College of Medicine and trains more than 600 residents and clinical fellows each year. Cincinnati Children’s is a force in pediatric research and offers some of the best research-based education and training programs in the nation.
Cincinnati Children’s is proud to be an Equal Opportunity Employer committed to creating an environment of dignity and respect for all our employees, patients, and families. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, genetic information, national origin, sexual orientation, gender identity, disability or protected veteran status. EEO/Veteran/Disability
