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**Proficiency in local language is required**
Role Mission
Leads the evolution of Marketing Operations in Brazil, acting as a strategic partner to Brand Leaders and a key driver of omnichannel marketing excellence. The role is responsible for establishing the capabilities, governance, and operating model that enable effective campaign execution, high-quality content operations, and seamless customer engagement across channels.
By leading the Marketing Operations team and partnering closely with DD&T, Business Insights & Commercial Excellence, Medical, Regulatory, Legal, Compliance, Campaign Operations, and external agencies, the role ensures the successful adoption of the Global Marketing Execution operating model while continuously improving marketing effectiveness, execution quality, and business outcomes through data-driven insights and best practices.
Key Responsibilities
Lead end-to-end omnichannel campaign activation in-market, translating brand priorities into actionable plans, timelines, and deliverables.
Adopt and embed the marketing execution operating model (intake → modular content → localization → activation → learning loops) in partnership with key internal and global/regional interfaces.
Own digital content operations and governance (modular assets, localization, version control, quality), ensuring brand consistency and compliant approvals.
Track campaign operations metrics and execution performance, turning insights into actions and escalating systemic issues when needed.
Manage marketing operations intake and prioritization, aligning capacity with business priorities and critical launch moments.
Oversee social media operations and governance in line with corporate/brand guidelines and risk controls.
Manage key digital platforms that support marketing engagement (e.g., HCP portals, speaker training platforms), improving adoption and user experience.
Coordinate agencies and vendors for content production, digital campaigns, and operational support, when necessary, monitoring quality, value, and delivery performance.
Apply process excellence across marketing operations (SOPs, approval workflows, audit readiness, and continuous improvement).
Ensure omnichannel execution quality is measured and continuously improved in alignment with Global COEs standards.
Requirements
Bachelor’s degree in Marketing, Business, Communications, Healthcare, or a related field (MBA/graduate studies are a plus).
Strong experience in marketing operations, omnichannel execution, digital marketing, and/or commercial operations within pharma or other highly regulated environments.
Strong knowledge of omnichannel marketing concepts, campaign activation, and digital content lifecycle management
Hands-on understanding of regulated promotional processes (content approvals, documentation, governance, audit readiness).
Experience adopting global operating models and running structured intake, prioritization, and delivery governance.
Experience using analytics and reporting to drive decisions and continuous optimization.
Proven ability to manage agencies/vendors, timelines, quality, and budgets.
Behavioral strengths: customer-centric mindset, collaboration, agility, accountability, and attention to detail.
Fluency in Portuguese and English; Spanish is a plus.
Role location
São Paulo, SP (Brazil).
*Takeda is committed to fostering an inclusive culture and values diversity (e.g., people with disabilities, religion, ethnicity, gender, generations, and LGBTQI+). All of our job opportunities reflect this commitment*
BRA - Parque da Cidade
Employee
Regular
Full time
We strive to transform lives. While the science we advance is constantly evolving, our core purpose is enduring. For more than two centuries, our values have guided us to do what’s right for patients and for society.
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